Associate Marketing Director, Rheumatology DTC

2 months ago

Atlanta, Georgia, United States UCB Full time

Make your mark for patients

We are looking for an Marketing Lead, Rheumatology Direct-to-Consumer (DTC) to join us in our Marketing team based in Atlanta, GA or Raleigh-Durham, NC

About the role

The Marketing Lead is responsible for building and executing patient marketing content and communication plans aligned to strategy to build awareness, consideration and request for rheumatology brands across the Immunology portfolio. This marketer will support DTC campaign and media strategy, development, execution and measurement for integrated media plans and campaigns.

Who you'll work with
This individual will lead UCB's rheumatology direct-to-consumer and media strategy which involves close coordination with internal stakeholders and external agencies/ vendors.

What you'll do

  • Lead development of marketing strategy including patient insight, value proposition, creative campaigns, integrated communication plans and measurement for DTC initiatives
  • Serve as lead/main point of contact for multiple agencies including creative and media
  • Effectively execute core campaign materials for traditional and emerging channels
  • Effectively lead projects through Review Committee (RC) process to achieve superior results that drive the business
  • Manage scope of work development and annual opex budget in excess of $100M
  • Consistently deliver on project requirements and strives for flawless execution
  • Operate at the highest level of UCB compliance and professional standards
  • Compliance is a part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Interested? For this role we're looking for the following education, experience and skills

Minimum Qualifications:

  • BS/BA degree required
  • 8+ years experience in pharmaceutical marketing in the US
  • Experience developing patient targeted strategies/campaigns
  • Demonstrated success in project and vendor/agency management and budget management
  • Prior experience working with key internal stakeholders, such as marketing and sales teams, legal, market access, privacy, and compliance
  • Prior experience working with agency of records to deliver tactical plans on strategy, on time and on budget
  • Solid speaking, writing, and budgeting skills. Ability to present to groups of all sizes, sometimes on short notice
  • Ability to manage multiple priorities with excellent organizational and problem-solving skills

Preferred Qualifications:

  • MBA preferred
  • Previous experience in Specialty or Immunology therapy areas
  • Creative and/or media agency experience

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US- for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 87981

Recruiter: Rachel Kielb

Hiring Manager: Grace Mary Rodriguez

Talent Partner: Samuel Joseph Corvah

Job Level: MM I

Please consult HRAnswers for more information on job levels.

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