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Senior Manager, Social Intelligence and Analytics Lead
2 months ago
Zoetis is seeking an experienced Senior Manager, Social Intelligence and Analytics to lead and implement a comprehensive global social & media intelligence strategy across all digital channels.
Key Responsibilities- Lead the development and implementation of a global social intelligence strategy to drive business growth and improve real-time understanding of conversation and coverage relevant to Zoetis, its product brands, and key issues.
- Manage and optimize social listening programs and requests, including writing and reviewing queries for social listening topics, and troubleshoot issues within social media tools.
- Partner with cross-functional teams to connect social listening with social behavioral data and other analytics, such as media monitoring, digital, website, and customer experience.
- Develop and present social & media intelligence reports by translating listening data into relatable stories for cross-functional audiences.
- Stay updated with the latest trends, tools, and technologies in social media and social intelligence.
- Bachelor's degree in Data Science, Business, Marketing, or related field, or equivalent combination of education and experience.
- 7+ years' experience working in social media intelligence (listening) and analytics roles for a Fortune 500 brand (agency or client experience).
- Expertise and experience with social listening platforms, including creating dashboards in the platform.
- Strong strategic understanding of social listening capabilities.
- Demonstrated ability to translate complex data sets into insightful non-technical stories.
- Comfort interpreting a variety of different data sources and creating one cohesive story.
- Expert knowledge of all social platforms and current trends.
- Highly collaborative, thrives under pressure, and can lead culturally by example.
- Passionate and curious about social media, the customer, and digital experience.
- Proficiency with social listening platforms (Brandwatch, Sprinklr, Talkwalker, Sprout, Quid Monitor, etc.) required.
- Experience with AllEars (or similar) a PLUS.
- Experience with SEMRush (or similar) a PLUS.
- Experience with Meltwater (or similar) a PLUS.
- Experience with SimilarWeb (or similar) a PLUS.
- Proficiency with Google Analytics is a PLUS.
- Proficiency with TapClicks is a PLUS.
Office position with minimal travel for team meetings; occasional weekend work may be required for unplanned events or crisis comms support.
