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VP, Demand Generation and Marketing Operations

4 months ago

Remote, Oregon, United States BlackLine Full time

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine
Make Your Mark:
As the Vice President of Demand Generation and Marketing Operations, you will play a pivotal role in driving the growth and success of our company by developing and executing comprehensive demand generation strategies aligned with our business goals and market dynamics. You will lead a high-performing team, oversee the planning and execution of multi-channel campaigns, and ensure the effective use of marketing technology to optimize performance and ROI. Ability to measure performance of marketing activities to drive demand, accelerate pipeline and drive revenue are critical for this position.
You'll Get To:

  • Strategy Development: Work with brand team and regional marketing organizations to develop and execute a comprehensive demand generation strategy aligned with business goals and market dynamics. Continuously evaluate and refine strategies to optimize performance, pipeline, and ROI.
  • Team Leadership: Lead, mentor, and inspire a high-performing pipeline generation team, fostering a culture of innovation, collaboration, and excellence. Provide guidance and support to enable team members to achieve their full potential. Experience in recruiting and hiring is essential at this level.
  • Campaign Execution and Measurement: Work with the brand team to execute, and optimize multi-channel demand generation campaigns across ABM, digital, offline, and event channels. Leverage a data-driven approach to effectively target key accounts, personas, and segments. Drive measurement of all campaigns and marketing tactics.
  • Lead Generation and Nurturing: Drive the creation and execution of lead generation programs to attract, engage, and convert prospects into qualified leads and opportunities. Develop lead nurturing strategies to accelerate prospects through the sales funnel. Also create and measure programs designed to improve sales within customer base and reduce churn.
  • Marketing Technology and Operations: Oversee the selection, implementation, and optimization of marketing technology stack to support demand generation efforts. Partner with the marketing operations team to ensure accurate tracking, measurement, and reporting of campaign performance.
  • Cross-Functional Collaboration: Collaborate closely with sales, marketing, solutions, and other stakeholders to align demand generation efforts with overall go-to-market strategy. Build strong relationships and foster alignment to drive collective success.
  • Performance Measurement and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of pipeline generation initiatives. Provide regular reporting and analysis to stakeholders, identifying insights and opportunities for improvement.
  • Budget Management: Effectively manage the demand generation budget, allocating resources to high-impact initiatives and optimizing spending to achieve desired outcomes.


What You'll Bring:
Years of Experience in Related Field: 10+ years
Education: Marketing undergraduate or MBA
Technical/Specialized Knowledge, Skills, and Abilities:

  • Proven track record of success in demand generation leadership roles within B2B technology or SaaS companies.
  • Deep understanding of demand generation strategies, tactics, and best practices with experience in Account-Based Marketing (ABM).
  • Strong leadership and people management skills, with a demonstrated ability to build, develop, and motivate high-performing teams.
  • Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.
  • Results-driven mindset with a focus on continuous improvement and achieving measurable business outcomes.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Possesses excellent written and verbal communication skills.


We're Even More Excited If You Have:

  • Related degree.
  • Experience training and managing people.
  • Experience in content writing and trade show management.
  • Experience using Tableau, Marketo, On24, Cvent, 6Sense, Salesforce, Wrike, Outreach, Sales Navigator, LinkedIn, Social Advocacy, and Direct Mail platforms i.e. Sendosa or Reachdesk (or similar solutions).


Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.


BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $212, USD $282,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.