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Marketing Director

2 months ago

Remote, Oregon, United States First Communications Full time
Job Summary

We are seeking a highly skilled and motivated marketing leader to join our dynamic team at First Communications, a leading-edge technology solutions provider.

The successful candidate will be responsible for developing and implementing comprehensive marketing strategies to promote our technology products and services.

This role requires a strategic thinker with a strong understanding of the telecommunications industry, excellent communication skills, and the ability to manage multiple projects simultaneously.

The ideal candidate will have an entrepreneurial mindset, think creatively, and take initiative to build an excellent marketing program.

Key Responsibilities

  • Content Marketing
    • Create engaging content, including product promotions, company promotions, blog posts, infographics, data sheets, and more.
    • Evaluate industry trends to deliver fresh and novel web and print content and marketing collateral.
    • Monitor the success of marketing content across multiple channels.
  • Email Marketing
    • Develop and administer targeted email campaigns formatted for maximum response and lead generation.
    • Manage all outbound email communications, including template creation, automation campaign setup, coding, content review process, list management, targeting, distribution, and data analysis.
  • Brand Management
    • Ensure brand consistency across all marketing materials and communications.
    • Conduct brand audits and implement improvements to enhance brand perception.
    • Develop and maintain brand guidelines and standards.
  • Sales Support
    • Develop marketing strategies for specific accounts and vertical partners.
    • Provide marketing support to sales teams, including the creation of sales collateral, presentations, and promotional materials.
    • Assist in the planning and execution of customer and partner channel events.
  • Tradeshows
    • Identify and book applicable trade shows for the company to attend.
    • Collaborate with sales and product teams to design and deploy booth setups that attract attendees.
    • Manage booth giveaways, promotions, and follow-up campaigns to ensure booth attendees turn in leads for sales.

Requirements

  • Minimum of 3-5 years of experience in a marketing leadership position.
  • Strong MS Office software skills: Microsoft Word, PowerPoint, Excel, Outlook, and other office applications as needed.
  • Strong knowledge of Adobe Creative Cloud applications.
  • Excellent time management and project management skills.
  • Exceptional knowledge of social media.
  • SEO/SEM skills to attract the right website visitors.
  • People skills, including the ability to function as a team member and a team leader.
  • Strong written and verbal communication skills for creating engaging marketing content and collaborating with stakeholders.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Innovating thinking to develop unique and effective marketing campaigns.
  • Understanding of telecommunications products and services, and the ability to communicate technical information to a non-technical audience.
  • Strong leadership and team management skills, with the ability to motivate and guide team members and strategic partners.
  • Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market conditions.