B2B Marketing Campaign Manager

2 weeks ago


Remote, Oregon, United States RxBenefits, Inc. Full time
Job Overview

Demand Generation Specialist

RxBenefits, Inc. is in search of a remote Demand Generation Specialist who merges technical expertise, innovative thinking, data analysis, and a results-oriented mindset to implement B2B marketing initiatives that foster our organization's growth. Reporting to the Demand Generation Manager, this role will oversee the comprehensive execution of multi-channel marketing campaigns and programs, utilizing approved messaging and marketing materials to enhance brand awareness, engage audiences, and boost sales.

Key Responsibilities Include:

  • Collaborative Efforts: Work alongside various marketing teams to synchronize campaign goals, timelines, deliverables, and performance tracking.
  • SEO Strategy Implementation: Conduct and apply SEO analysis using tools like Google Analytics, AdWords, Keyword Planner, and SEMrush to ensure campaigns and content are optimized for attracting and engaging target demographics.
  • Project Coordination: Oversee demand generation projects and manage task coordination from inception to completion, ensuring timely and within-scope execution (including campaign scheduling, calendar oversight, and project management via Asana).
  • Campaign Deployment: Execute integrated B2B demand generation campaigns, created in collaboration with vertical marketing and demand generation leaders, across diverse channels including organic and paid search, content marketing, email, direct mail, social media, digital advertising, content syndication, webinars, and events.
  • Lead Nurturing Strategies: Develop and implement lead nurturing initiatives to guide leads through the sales funnel, foster existing prospect and customer relationships, and encourage renewals.
  • Product Upselling Initiatives: Design and manage campaigns aimed at promoting product upsells to enhance client profitability and create retention barriers.
  • Performance Analysis: Monitor, report, and evaluate campaign performance metrics, generating insights to assess effectiveness.

Required Qualifications:

  • Bachelor's degree in communications or marketing.
  • Minimum of 3 years of proven experience in executing B2B marketing campaigns.
  • Intermediate to advanced proficiency in managing SEO research and strategies.
  • Demonstrated success in running digital marketing initiatives, including LinkedIn and Google Ads.
  • Understanding of lead generation metrics such as CTR, impressions, conversions, etc.; ability to utilize data for performance optimization.
  • Exceptional organizational and prioritization skills; project-oriented with meticulous attention to detail; proven capability to motivate team members to meet deadlines.
  • Strong writing and grammar skills, capable of crafting compelling copy and headlines for various audiences.
  • Proficient in Microsoft Word, Excel, and PowerPoint.
  • Comfortable navigating Salesforce CRM, Pardot, HubSpot, or similar Marketing Automation Platforms.
  • A proactive attitude, eager to enhance existing skills and solve problems effectively.


  • Remote, Oregon, United States Yubico Full time

    The RoleWe are seeking a dynamic and seasoned Marketing Campaign Manager to expand our growth and digital presence with B2B audiences in the Americas (e.g., US, Canada, and LATAM). You will drive brand awareness, demand generation, and marketing pipeline and revenue growth within our target markets to elevate the security posture in those organizations....

  • B2B Email Marketer

    3 months ago


    Remote, Oregon, United States Emotive Full time

    Responsibilities:● Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website● Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing...


  • Remote, Oregon, United States Zone & Co Full time

    DescriptionAbout Zone & CoZone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the Oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to...


  • Remote, Oregon, United States Staffing 360 Solutions Full time

    Lighthouse Professional Services a division of Staffing 360 Solutions group, is proud to be a "Best in Staffing 2023" award winner. We have over 50 years of experience placing people with small and global companies. Our offices in New York, Connecticut, and Massachusetts serve clients nationwide. We are currently seeking a Manager, Email Marketing for a...


  • Remote, Oregon, United States Arcadia Full time

    Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit Why This Role Is Important to Arcadia The Arcadia marketing team is...


  • Remote, Oregon, United States Federato Full time

    Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato's...

  • Marketing Specialist

    1 month ago


    Remote, Oregon, United States Lumin Digital Full time

    Position Overview:Lumin Digital is looking for a dynamic and energetic Marketing Specialist to join our marketing team. The ideal candidate will have a background in event planning and campaign management within the B2B SaaS industry, specifically focusing on finance, banking, and credit union sectors. This role is instrumental in driving brand visibility,...


  • Remote, Oregon, United States Proof (proofserve) Full time

    About Proof TechnologyAt Proof Technology, our ProofTM marketplace delivers to the legal industry a unique, single platform that directly connects law firms, attorneys, and pro se parties with process servers. This platform handles the physical delivery and e-filing of legal documents. ProofTM integrates machine learning to "read" court documents and...


  • Remote, Oregon, United States Teramind Full time

    DescriptionTeramind is a hybrid, global workforce building the next-generation Insider Risk Management and User Behavior Analytics platform.Join our team of innovators who are redefining insider risk management through cutting-edge technology. More than 10,000 organizations across the globe have used Teramind to mitigate insider threats and protect their...


  • Remote, Oregon, United States Fourth Full time

    Fourth is the world's largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that...


  • Remote, Oregon, United States Level Agency Full time

    DescriptionAbout You:You are a highly organized and proactive individual who excels in coordinating complex campaigns and ensuring consistent and effective messaging across various channels. You thrive at owning processes and are eager to create new ones. You excel at clear communication and holding team members accountable. You are driven to manage various...


  • Remote, Oregon, United States Level Agency Full time

    DescriptionAbout You:You are a highly organized and proactive individual who excels in coordinating complex campaigns and ensuring consistent and effective messaging across various channels. You thrive at owning processes and are eager to create new ones. You excel at clear communication and holding team members accountable. You are driven to manage various...


  • Remote, Oregon, United States Federato Full time

    Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato's...


  • Remote, Oregon, United States Centerfield Full time

    Hi, We're Centerfield. Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world's leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands....


  • Remote, Oregon, United States Instacart Full time

    We're transforming the grocery industryAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work...


  • Remote, Oregon, United States Apollo Full time

    is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these...


  • Remote, Oregon, United States Abusix Full time

    At Abusix, we are pioneers in remote work and thought leaders in fighting network abuse and cyber threats on a global scale. We have built an ecosystem that transforms security-related data into actionable information, contributing to a safer online environment. OUR MISSION is to make the internet a safer place. OUR VISION is to create a global platform for...

  • Campaign Manager

    2 months ago


    Remote, Oregon, United States GSTV Full time

    GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace....


  • Remote, Oregon, United States Blackline Full time

    Get to Know Us:It's fun to work in a company where people truly believe in what they're doingAt BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our...

  • Head of Marketing

    2 months ago


    Remote, Oregon, United States SWORD Health Full time

    As Head of Marketing, you will be part of the team launching a new initiative focused on Mental Health Outcomes. This is an unique opportunity to set the direction of a highly impactful project that can reshape how mental health is perceived, and has the potential to transform the lives of thousands of Sword users. In this role, you will be responsible for...