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Account Executive

4 months ago

Los Angeles, United States 42West Full time

Job Summary


The Account Executive for EMD is a key member of the team working on strategic communication initiatives across multiple client accounts. This position is based in LA and is a hybrid of remote and required in-office workdays (M/T/TH) in our Century City office.


We are seeking a person who has an appetite for learning and advancing their career in entertainment publicity. The ideal candidate has a passion for pop culture and a desire to build behind-the-scenes PR campaigns for film, TV, streaming content, corporate clients, and creative talent—specifically directors, screenwriters, producers, and showrunners. This collaboratively spirited person thrives in a fast-paced environment, enjoys communicating with and working in teams both internally in EMD and client-facing, and is innately interested in the business of entertainment and the cultural zeitgeist. This person also knows the benchmarks for a successful PR campaign and possesses strong problem-solving skills, an ability to multi-task, and effective written and verbal communication skills.



Qualifications

  • Strong desire and passion to build a behind-the-scenes career in the entertainment PR field
  • Resourceful self-starter with a passion for the entertainment industry and pop culture
  • 2+ years of media relations experience; agency/client experience is a plus
  • Knowledge of key contacts at press publications; relationships with key print/broadcast/social media and word-of-mouth groups are a plus
  • Track record of thinking strategically and problem-solving
  • Ability to identify and develop pitch angles for stories, develop press materials, and secure appropriate media placements for clients
  • Excellent writing and research skills
  • Collaborative team player with strong communication skills reporting to both internal EMD team members and clients
  • Ability to build meaningful press and industry relationships, and grow a personal network of business contacts
  • Outstanding judgment when working with media, team members, clients, and vendors; exercises discretion
  • Professional presence with clients and coworkers
  • Effective, organized multi-tasker with an ability to meet deadlines
  • Dynamic, motivated, nimble, intellectually curious, with a willingness to learn and take direction well
  • Thrives in a busy atmosphere with a positive demeanor and productivity while under pressure in a fast-paced, often unpredictable environment
  • Proficient in basic PR programs and app tools such as Google Docs, Word, Excel, Slack, etc.



Duties and Responsibilities

  • Demonstrates creative and detailed strategic thinking and execution that accomplishes client objectives
  • Communicates professionally, efficiently, and effectively with media and clients
  • Actively represents and pitches clients to media, word-of-mouth groups, and tastemakers
  • Develops and writes PR materials such as pitches, press releases, and media alerts
  • Consistently updates progress reports on work objectives and responsibilities to internal and client teams
  • Quickly weeds through minutiae and relays relevant information to all appropriate parties promptly and accurately
  • Builds relationships with key media and industry tastemakers
  • Remains abreast of industry developments and news
  • Works with EMD senior leadership in researching and preparing new business proposals for new and existing clients
  • Promotes 42West, as appropriate, including identification of relevant outlets to publicize/promote current accounts and activities
  • Willingness to mentor Assistant Account Executives and interns
  • REQUIRED: Availability to work screenings and events on evenings, weekends, and holidays on occasion



Self/Staff Management and Development

  • Communicates effectively with team members and clients
  • Manages time effectively, meets deadlines, and pays attention to detail
  • Strives to build a strong network of industry and media contacts
  • Identifies new business opportunities and participates in presentations
  • Aligns with and supports broader initiatives, priorities, and values of 42West



ABOUT 42WEST

With unparalleled contacts and expertise, 42West is one of the leading full-service public relations firms in the entertainment industry. From our offices in New York and Los Angeles, we offer experience, media and industry contacts, and business expertise encompassing talent publicity, entertainment marketing, and strategic communications. Both individually and as a group, the PR professionals of 42West have developed and executed marketing and publicity strategies for hundreds of movies and television shows as well as for countless individual actors, filmmakers, recording artists, personalities, and authors. We also provided strategic counsel to a wide variety of high-profile individuals and media conglomerates—ranging from movie and pop stars to major studios, charitable organizations, production companies and media conglomerates—looking to raise, reposition, or rehabilitate their public profiles.


ABOUT OUR ENTERTAINMENT MARKETING DIVISION (EMD)

The Entertainment Marketing Division (EMD) of 42West seeks a new, experienced team member. As the industry leader in entertainment content publicity, EMD’s stellar reputation reflects our experience and expertise in strategizing and executing successful release campaigns for theatrical, television, and streaming content, as well as effective award campaigns for a vast array of feature films, TV shows, documentaries, events, and more. We also represent the interests of several of the world's most innovative, award-winning filmmakers, artists, and corporate entertainment clients. We provide PR counsel by nurturing our clients’ PR narratives with expert abilities to guide them through their projects’ entire lifecycle from concept to distribution and every stage in between.