Copywriter

2 months ago


San Diego, United States Motion Recruitment Full time

One of our large clients that is a multinational financial management and compliance company is excited to add a Copywriter/Content Strategist to their team In this role you would be joining on our client's CRM Team creating best-in-class communications (email, push, in-app experiences) tailored to drive retention and acquisition.


Important Details below (please read):

  • 9+ month contract opportunity (full-time, 40 hours/week Mon-Fri)
  • Contract opportunities are hours worked/hours paid - no PTO but there are paid holidays off
  • Hybrid work schedule (on site 1-2 days/week) ***
  • Location: San Diego, CA**
  • Hourly Pay Rate ranges up to $84/hr depending on years of related experience


Position Overview: Leveraging data, behavioral insights, and a vast bank of brand creative assets, you’ll help create best-in-class email campaigns and draft messaging/copy (to be leveraged beyond the email channel) in order to drive engagement and provide actionable solutions to vast and varied customer segments.


Responsibilities

  • Provide email messaging / copy / insights services to CRM team, translating campaign briefs and marketers’ visions into best-in-class email campaigns providing clear value propositions, solutions and actions to customers.
  • Digest wealth of customer behavioral insights and campaign data to help guide the design and messaging approach and ensure the relevancy and personalization of all communications.
  • Ensure brand and messaging guidelines are strictly adhered and/or adapted to the email channel in order to drive the highest clarity of messaging.
  • Draft push notification and SMS marketing copy and creating visual assets in support of mobile marketing efforts.
  • Assist in creation and QA of on-the-fly campaigns leveraging email creation platform (e.g. Stensul)
  • Act as the subject matter expert on email design and copy, representing the CRM team’s design standards/requirements in design organization forums
  • Champion customer empathy, learning the ins and outs of all customer segments, and drafting solutions tailored to establish, for each audience, why our client is the tax prep provider of choice.


Required Skills:

  • Extensive experience with email and direct marketing copy + design best practices, technology and techniques
  • Solid understanding of marketing cloud platforms; HTML a plus.
  • Gifted storyteller with ability to distill complex insights and translate them into compelling and simple value propositions
  • Strong collaborator with stellar communication skills, and ability to operate in a matrix environment
  • At ease with heavy workloads, prioritization of work and delivering on short timelines
  • Language specialist with ability to write powerful copy, tailored to an audience
  • Obsession with detail and perfection, with strong focus on design/copy proofing
  • Expertise with design tools such as Figma, Photoshop and Illustrator but skilled in creating 'lo-fi' prototypes to share with users in a fast, iterative manner
  • Strong online portfolio available for viewing


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