Senior Copywriter

1 month ago

San Francisco, United States Havas Full time

Senior Copywriter

The role

Under supervision, the Senior Copywriter is expected to contribute to all aspects of each job, from conception to completion (including receiving and understanding direction, referencing, revisions). The Senior Copywriter develops creative concepts and tactics to agency standards (i.e., copy that has stopping power and is simple, memorable, and unique). The Senior Copywriter will offer copy support to senior members of the Copy team on his/her primary assigned account, and backup support for other accounts when demands of primary account allow.

What we expect from you
  • Must be able to write copy that:
  • Is concise, clear, creative, and supportable
  • Displays good sentence structure
  • Has overall good composition and a logical flow
  • Is grammatically correct
  • Has no spelling errors
  • Creates and Develops:
    • Writes headlines, subheads, and body copy
    • References and fact-checks copy
  • Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.
  • Educational and motivational tools for the sales force
  • Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner
  • Consults with Account Services and colleagues for information on product
  • Obtains additional background and current development information through research (Internet, medical publications, etc.)
  • Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach
  • Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
  • Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone
  • Navigates an ever-changing landscape while adjusting and revising copy until approved
  • Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)
  • Collaborates with an Art Director on new business opportunities
  • Explores ways that the Art Director can graphically present the brand story and associated data
  • Understands the role of strategy in the creative development process
  • Familiarizes themselves with industry practices especially FDA regulations
  • Familiarizes themselves with client workflow, risk environment and therapeutic history
  • Demonstrates an ability to think visually
  • Understands the idea of branding and campaign development
Background/experience and skills
  • Bachelor's degree preferred
  • 5-7 years' experience in an agency with healthcare experience
  • Science and/or medical background ideal
  • Possesses an inquisitive mind, asks relevant questions in the search for insights
  • Demonstrates a strong work ethic and a can-do attitude
  • Is detail-oriented with a strong ability to research and problem solve
  • Learns quickly and possesses a continuous learning mentality
  • Communicates clearly, concisely and respectfully both verbally and in writing - Professional writing experience a big plus
  • Displays strong interpersonal skills and a willingness to collaborate
  • Displays an ability to perform trajectory thinking, an ability to see beyond primary and secondary associations and connectivity
  • Demonstrates competency in the entire Microsoft software Suite

Location: San Francisco

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