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Product Marketing Specialist

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Chicago, Illinois, United States Embarcadero Technologies Full time
We're looking for a B2B Product Marketing Specialist for our DevSecOps portfolio of brands that will work within a successful and experienced marketing team to help grow the brands and strengthen their market presence. Kiuwan is a SAST, SCA, and QA tool for developers to eliminate source code vulnerabilities and improve code quality. Positioned in the expanding DevSecOps market, Kiuwan automates code analysis for web, mobile, and desktop applications. PreEmptive is a provider of application hardening solutions that safeguard software from reverse engineering, tampering, and piracy. With a focus on protecting intellectual property and application integrity, PreEmptive is at the forefront of application security.

Our offices are located in Houston and Austin, TX; however, remote applicants may apply without a requirement for future relocation. We are a worldwide brand, therefore, bilingual and multilingual applicants (e.g. English, German, Spanish, etc.) are highly demanded.

This individual must embrace and enjoy working in a start-up environment with backing from a much larger entity. If you are used to complete delegation of responsibilities to others or slow rollout of programs, this is not the role for you. We are looking for a hands-on individual to drive revenue with tactical execution of our business model. The ability to multitask, adjust processes, work with both internal and external clients, and maintain a positive drive are extremely important. The ability to handle the pressure of deadlines and manage a pipeline of projects for multiple products and brands is a must.

The Product Marketing Specialist is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Their efforts should help the company earn more revenue.

The Product Marketing Specialist will participate in each stage of marketing, including:
  • The product's price
  • Promotion plans for the product
  • Where to market the product
  • Product features and benefits for customers
The Product Marketing Specialist might communicate daily with:
  • The sales team about how to sell the products
  • Management on strategy
  • Marketing communications on advertising placement or social media marketing
  • Product development on product functionality
Day-to-day Activities & Responsibilities:
  • Market Analysis
    • Be an expert on the market including who the buyers are, how they buy and why
    • Gather and conduct market research to understand what customers want
    • Research how the company's products compare to the competition's
    • Define product positioning
    • Develop positioning and messaging to differentiate products in the market
  • Communicate the proposition to Sales (i.e. why customers should buy)
  • Create a plan for communicating a product's strengths through marketing channels, such as advertising
  • Create and manage programs to generate demand for the product
  • Research and stay up to date on trending keywords and marketing innovations
  • Analyze data about various marketing initiatives to identify those with the best chance of success
  • Lead product marketing content development to support marketing initiatives
  • Develop the collateral and sales tools that support the selling process
  • Develop and participate in marketing and product customer facing webinars
  • Definition and delivery of sales training
  • Work with management to set competitive pricing
  • Work with Product Management to define the product strategy and roadmap
  • Translate customer requirements into actions for product development
  • Be involved in creating and managing marketing budget
  • Developing and executing product launch strategies
  • Be able to handling multiple products, brands, and technologies
Key Competencies:
  • Minimum of 2 years experience in a similar or related position
  • B.S. in Marketing or Product Management or other related discipline preferred or equivalent work experience
  • PMP Certification is a plus
  • Can demonstrate technical troubleshooting and analysis ability
  • Highly organized and results-oriented
  • Ability to work independently and productively under pressure
  • Ability to learn new tools and technologies quickly
  • Fundamental understanding of software development life cycle required
  • Experience in code and application security market is a plus
  • Salesforce experience a plus
  • Highly skilled with tools such as Microsoft Office (Excel, Powerpoint, Word) and Google Workspace (Sheets, Slides, Docs)
  • Excellent written and verbal communication skills
  • Excellent technical presentation skills
  • Can demonstrate integrity, accountability, respect and commitment
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An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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