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Senior Marketplace Product Marketing Specialist
2 months ago
Role Overview - Marketplace Product Marketing
As a Senior Product Marketing Manager at OneFootball, you will be instrumental in connecting our product innovation with the ever-evolving market demands. You will serve as the market's representative within the organization, ensuring our offerings align with the expectations and desires of our extensive fan community. Your contributions will significantly shape our approach to product development, positioning, and promotional strategies.
In this capacity, you will oversee our Marketplace segment, enabling football enthusiasts to purchase jerseys, official merchandise, memorabilia, tickets, and a variety of football-related items through our platform.
Key Responsibilities
- Drive the product development initiatives for the Marketplace segment within OneFootball's framework.
- Act as the vital connection between product teams and market insights.
- Lead efforts to understand and categorize our customer demographics, thoroughly exploring their journey and discovery processes.
- Monitor market trends, competitive narratives, and dynamics to guide strategic choices.
Strategic Planning:
- Formulate product go-to-market strategies, overseeing their implementation and necessary adjustments.
- Evaluate funnel dynamics to enhance product offerings and stimulate growth.
- Collaborate closely on branding and pricing strategies to maintain market relevance.
- Synchronize marketing initiatives with the overarching product strategy to maximize effectiveness.
Communications and Customer Relationship Management:
- Craft the go-to-market narrative and foster strong relationships with our business units.
- Collaborate with marketing teams on initiatives and campaigns that drive demand and cultivate community involvement.
- Empower fan engagement and community building across the OneFootball ecosystem.
- Lead customer lifecycle management projects, focusing on improving engagement and conversion rates.
- Develop a comprehensive understanding of the customer journey and conversion behaviors to inform strategic marketing and product development initiatives.
Qualifications
- Experience in eCommerce and/or online marketplace environments.
- Strong curiosity about customers and excellent active listening skills.
- Genuine interest in product development.
- A strategic mindset paired with strong execution capabilities, adept at translating vision into actionable plans.
- Proven track record of collaboration across various teams and disciplines, promoting a cohesive approach to product marketing.
- Exceptional verbal and written communication abilities.
- A solid grasp of marketing principles and tactics.
- Business insight that complements your marketing knowledge.
- Technical proficiency that facilitates meaningful discussions with product development teams and a comprehensive understanding of our offerings.
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