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Strategic Product Marketing Specialist

2 months ago

Chicago, Illinois, United States Connect Search, LLC Full time

Company: Connect Search, LLC, a leader in power tool manufacturing, dedicated to providing innovative solutions that enhance productivity and performance for professionals globally.

Position Overview: Our client is in search of a proactive and strategic Product Marketing Manager to become a vital part of their team. This role entails the formulation and implementation of marketing strategies in North America aimed at ensuring the success of the company's power tool offerings in the marketplace. You will collaborate closely with various teams, including product development, sales, and marketing, to guarantee that the company's products align with market demands and meet revenue objectives.

Key Responsibilities:

Identify Market Opportunities:

  • Employ comprehensive market research techniques to identify high-potential power tool opportunities throughout North America.

Collaboration with Marketing Teams:

  • Partner with the Marketing Manager to promote product success and activation across diverse sales channels.
  • Engage with the New Product Development team to discover, design, develop, and launch premium power tools.
  • Collaborate with Sales Channel Leaders to devise and implement marketing strategies that optimize sales for existing products while exploring new market and product growth opportunities.

Market Analysis and Forecasting:

  • Evaluate and project the market potential for current product lines across various sales channels.
  • Research and quantify the possibilities of new markets and products within our sales channels.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • 5+ years of experience in product marketing and/or new product development.
  • 3+ years of experience in power and/or hand tool manufacturing is essential.
  • Strong comprehension of the power tool market, including customer requirements, industry trends, and competitive landscape.
  • Demonstrated success in product launches and marketing initiatives.
  • Exceptional communication and interpersonal abilities, with a knack for influencing and collaborating with cross-functional teams.
  • Familiarity with marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.