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Director of Omnichannel Marketing Strategy

3 months ago

Raleigh, North Carolina, United States Piper Companies Full time
Piper Companies is on the lookout for a

Director of Omnichannel Marketing


to become part of a reputable organization dedicated to serving the life science sector with highly specific interactive marketing, education, content, and research solutions.

The

Director of Omnichannel Strategy

will play a crucial role in boosting growth by creating and carrying out comprehensive omnichannel marketing strategies and campaigns.

This is a remote position that may involve occasional travel.

Role of the Director of Omnichannel Strategy:

  • Develop & execute omnichannel marketing strategies that blend various channels aimed at enhancing visibility and interaction
  • Lead the organization & implementation of marketing campaigns to support overall objectives
  • Conduct audience segmentation to ensure impactful marketing and data analysis to enhance marketing endeavors
  • Collaborate closely with stakeholders, including internal teams and external advertisers, to guarantee smooth and efficient marketing campaigns across various channels

Requirements for the Director of Omnichannel Strategy:

  • 7+ years of omnichannel marketing experience needed
  • Previous involvement in complete campaign development encompassing email/text marketing, audience segmentation, profile management, and marketing technology is essential
  • Must possess excellent communication skills and be at ease collaborating closely with management
  • Bachelor's degree or higher in Marketing, Communications, Business, or a related field

Package for the Director of Omnichannel Strategy:

Salary:
$145,000/year - $160,000/year base pay with extra bonus structure

Comprehensive Benefits Package inclusive of:
Health & Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan & Match
Paid Holidays, Vacation, Sick Days & Personal Days

Key Skills:
omnichannel, marketing, channel-centric, customer-centric, cross-device, email, text, audience segmentation, profile management, marketing technology, social media marketing, marketing strategy, digital marketing, clinical research, clinical trials, healthcare