Marketing Director

3 hours ago

Raleigh, North Carolina, United States LexisNexis Full time
Job Overview

We are seeking a highly skilled and experienced Marketing Director to join our team at LexisNexis Legal & Professional. As a key member of our marketing function, you will be responsible for developing and executing strategic marketing plans to support the growth and success of our CounselLink product and services.

Key Responsibilities
  • Design and implement marketing programs and pricing strategies that align with our business goals to support our products, services, or market sector.
  • Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, display advertising, direct response online, and content syndication.
  • Create and execute marketing strategies to support events, webinars, news alerts, and product releases.
  • Collaborate with agencies, associations, consultants, and other vendors to elevate product position, drive lead generation, and enhance our social media presence.
  • Collaborate with internal team members to develop content and programs.
  • Evaluate the effectiveness of lead nurture and all marketing programs.
  • Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs).
  • Plan, execute, and measure experiments and conversion tests where appropriate.
  • Brainstorm new and creative growth strategies.
  • Develop and manage marketing budgets to optimize resources.
  • Manage, train, and develop team members and evaluate work performance.
Requirements
  • 8-10 years of experience in B2B, enterprise SaaS marketing.
  • MBA/BA/BS in marketing, advertising, or a related field.
  • Proven digital marketing experience (SEO, blogging, social media, and web analytics).
  • Demonstrated matrixed team experience and ability to work in a practical, 'roll-up your sleeves' style.
  • Proven experience in building innovative, proactive, high-impact marketing campaigns and aligning strategy with business goals.
  • Experience with A/B and multivariate experiments.
  • Creative thinker with the ability to provide both strategic and tactical direction.
  • Strong analytical, written, verbal, and communication skills.
  • Managerial experience that motivates teams to succeed and grow.
  • Experience with marketing and other lead demand technologies.
About LexisNexis

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic, and non-profit organizations to make informed decisions and achieve better business outcomes.

As a digital pioneer, we were the first to bring legal and business information online with our LexisNexis services. Today, we harness leading-edge technology and world-class content to help professionals work in faster, easier, and more effective ways.

Through close collaboration with our customers, we ensure organizations can leverage our solutions to reduce risk, improve productivity, increase profitability, and grow their business.

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