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Area Sales Director

4 months ago

New York, New York, United States SoftwareONE Full time


Why SoftwareOne?Why SoftwareOne?For over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions.

With changes in the market from on-premises to cloud we have always been one step ahead.

Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues.

The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.


What you should know about us:
Strip away everything. Strip away our brand, strip away our buildings, strip away our offices. What are we left with? Our people. This is what makes SoftwareOne successful.

Passionate people who live and breathe our values every day, who delight our customers, every day, and who go above and beyond, every day.

Our culture is unique, and I believe that having the right people, and empowering them to succeed, is the absolute key to our success.


  • Patrick Winter, Founder.

What we expect from our employees:

Success at SoftwareOne is not defined by what you do for yourself, but by what you deliver for our customers, the business and for the employees around you.

SoftwareOne employees are energized, agile and are laser focused on delivering world-class Customer Satisfaction and results. Our leaders motivate and inspire their teams and provide a working environment that delivers incredible levels of Employee Satisfaction. We are Humble, have a remarkably high degree of Integrity and are simply not interested in politics.

Our leaders operate with a high level of Discipline but can work at Speed manage change in a global economy.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

The roleJob SummaryAs a Sales Leader at SoftwareOne, you will be responsible for leading and managing our sales team, driving revenue growth, and fostering strong relationships with clients.

This role requires a strategic thinker with a proven track record of success in technology sales, excellent leadership skills, and a passion for driving business growth.

The Area Sales Director is responsible for leading a team of Corporate Account Managers within a designated territory. The ASD will grow SoftwareOne's business by driving sales across a broad range of publisher products and services. The ultimate measure of success will be meeting or exceeding GP and EBITDA targets.

This role requires a strategic thinker with a proven track record of success in technology sales, excellent leadership skills, and a passion for driving business growth.

The Area Sales Director, must reside in the East Region.
Role & ResponsibilitiesLeadership and Team ManagementLead, coach, and mentor the sales team to achieve and exceed sales targets.
Provide guidance, support, and feedback to team members to optimize their performance and professional development.
Foster a collaborative and high-performance culture within the sales team.
Sales Strategy and PlanningDevelop and implement strategic sales plans to drive revenue growth and expand market share.
Analyze market trends, customer needs, and competitor activities to identify new opportunities and challenges.
Set ambitious but achievable sales targets and objectives aligned with company goals.
Client Relationship ManagementBuild and maintain strong relationships with key clients and stakeholders.
Understand client needs and objectives to provide tailored solutions and ensure customer satisfaction.
Act as a trusted advisor to clients, offering insights, guidance, and support to help them achieve their business objectives.

Sales Performance and ReportingMonitor sales performance metrics, KPIs (Key Performance Indicators), and key trends to track progress and identify areas for improvement.

Prepare regular sales reports and presentations for senior management, providing insights and recommendations for strategic decision-making.
Utilize CRM (Customer Relationship Management) software to manage sales pipelines, track leads, and forecast sales projections accurately.

Collaboration and Cross-Functional AlignmentCollaborate closely with marketing, product development, and other cross-functional teams to align sales strategies with overall business objectives.

Communicate effectively with internal stakeholders to ensure a coordinated approach to client engagement and business development efforts.
Proactively communicate SoftwareOne's strategy, value proposition, and competitive positioning to the team, customers, partners, and prospects.
Demonstrate a solution selling approach utilizing SoftwareOne differentiators.

Success CriteriaMeet/exceed assigned GP, EBITDA, and Margin as Sold (MaS) targetsEnsure min 70% average quota attainment for AMs (Account Managers) for your assigned territoryMaintain minimum CSAT (Customer Sat)Accurate monthly and quarterly forecasting of revenue within 10%Organizational AlignmentReports to a Vice President of Sales and has AMs as direct reports.

Work closely with Operations, Presales, and other departments to ensure customer satisfaction and problem resolution.

What we offerGenerous pay with bonus structure based on performance of budgetIndependent environment without a lot of red tape where you are empowered to make decisionsSubstantial benefits package that includes:
Full suite of medical coverage with A+ carriers, Dental and Vision with strong employer contributions Additional voluntary coverage available for Pets, Identity Theft Protection, Accident & Critical Illness401k program with employer matching 50% up to the first 10% of employee's contributionsWellness plan that includes credits to premiums and employer contributions towards savings plan of your choiceAccess to EAP and concierge servicesPre-Paid Legal at no costPlentiful time off that includes paid holidays, floating holidays, your birthday off, a volunteer day, and discretionary time off (DTO)

Employee stock purchase planLearning and development opportunities galoreTuition reimbursementAnd much moreSpecific to Milwaukee-based office employees:

company paid parking Winning culture, inclusive environment, and friendly people all over the worldA remote-friendly organization, with colleagues working remotely either part or full-timeAs a culture first organization, being together is how we learn and grow.

We come together in-person for at least 3 days for collaboration, support, and to have some fun. Where there is no physical location, we give all our employees an equal cultural experience through a remote setting.

What we need to see from youWhat you offerRequired SkillsMust be physically located in the East Region for the role.8+ years of client-facing experience, with a proven track record in strategic sales planning, business development, and enterprise-level account expansion.3+ years in a sales leadership role, preferably in the software or technology industry, with demonstrated experience in driving revenue growth and exceeding sales targets.

Strong understanding of software licensing, ITAM, Cloud & Application services, FinOps and/or Digital Workplace requiredFamiliarity with CRM (Customer Relationship Management) software and sales analytics tools.

Commitment to fostering a diverse and inclusive workplace.
Willingness to travel as needed.

Key Sales Competencies & Behaviors of Recruiting & Selecting Top Talent, Inspiring Performance Excellence, Engaging & Developing Team Talent, Leading Sales as a Business Process, Delivering Exceptional Results, Demonstrating Sales Intelligence, and Creating Effective Growth Strategiesdemonstrated through the Company's Competency Assessment.

Preferred QualificationsLeadership SkillsStrong leadership skills with the ability to inspire, motivate, and empower a team towards achieving common goals.
Experience in coaching and developing sales professionals to maximize their potential and performance.
Ability to attract top talent to the company and maintain a high performing team.

Communication and Interpersonal SkillsExcellent communication, negotiation, and interpersonal skills, with the ability to effectively convey complex ideas and information to both internal teams and external clients.

Ability to build and maintain strong relationships with clients, partners, and stakeholders.
Strategic ThinkingStrategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscape within the technology sector.
Ability to develop and implement innovative sales strategies to drive business growth and achieve long-term objectives.

CRM Software and Sales AnalysisExperience working with CRM software (e.g., Salesforce, HubSpot) and proficiency in utilizing sales analytics tools to track performance, analyze data, and identify trends.

Strong analytical skills with the ability to translate data insights into actionable strategies and recommendations.

Technology Solutions and Industry TrendsDeep understanding of technology solutions, including but not limited to software as a service (SaaS), cloud computing, cybersecurity, artificial intelligence, and data analytics.

Stay updated on industry trends, emerging technologies, and best practices to remain competitive and relevant in the market.
Results-Oriented MindsetResults-oriented mindset with a focus on driving revenue growth, exceeding targets, and delivering measurable outcomes.
Proactive approach to problem-solving, with a commitment to continuous improvement and achieving business objectives.

Entrepreneurial MindsetConsistent ownership and accountability for results, with a proactive approach to orchestration of internal teams, processes, and escalations to achieve business outcomes.

Financially SavvyAdept at budgeting, financial forecasting, cost management, analysis, and reporting for specific business unit / function.

Continuous Learning OrientationProactive in staying updated on industry developments, emerging technologies, and best practices in account management and customer success.

Commitment to ongoing professional development and growthThe preceding job profile has been designed to indicate the general nature and level of work performed by associates within this role.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required.

Additional duties may be assigned and may be subject to change at any time due to reasonable accommodation or other reasons.

Target compensation for this role will be $275k-$340k (mix of base salary and variable) and will be determined based on candidate qualifications, experience, and location.

We are not able to consider candidates residing in the state of Hawaii currently. Job FunctionSales AccommodationsSoftwareOne welcomes applicants from all backgrounds and abilities to apply.

If you require reasonable adjustments at any point during the recruitment process, email us at Please include the role for which you are applying and your country location.

Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you.

Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.