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Associate Media Director

3 months ago

Chicago, Illinois, United States AbelsonTaylor Group Full time

AbelsonTaylor - Associate Director of Media Planning

  • Begins to identify opportunities for deeper testing and innovation within media strategy/recommendations and works with IS counterparts to organize
  • Assumes oversight of those responsible for campaign management and provides QA, troubleshooting and support
  • Applies a storytelling flow to presentations and has a proven ability to think on your feet to adjust as needed in the moment
  • Provides deeper thinking on media insights and proactively manages potential brand impact, outlines future opportunities, and aids AM in upselling/cross-selling
  • Manages media team scope on assigned projects, flagging for PM when overages are expected and organizing the team accordingly
  • Defines and adjusts the process for new tools/tech/offerings as needed
  • Identifies and delivers against the "need"
  • Ability to assess and train on new media tools for planning- thinking creatively about other ways to pull insights using knowledge of digital technology
  • Regularly uses research from media tools to propose or defend new ideas
  • Showcase an understanding of digital, social, and emerging platforms and technologies
  • Begins to push partners on roadmaps "wouldn't it be great if it could do this"
  • Begins to understand how to differentiate between 2nd/3rd party data sets and use cases
  • Creates and fosters team motivation, a consistent positive attitude that influences others
  • Demonstrated commitment to employee development including career pathing for direct reports and provides meaningful feedback for all junior team members during annual reviews
  • Proven ability to develop junior team members by identifying and providing growth opportunities outside of day to day
  • Assists Director/VP with hiring by helping refine job descriptions to better suit team needs, assessing candidates, and flagging potential fits based on experience and culture
  • Mentoring team members from other teams and aiding overall IS team growth
  • Established relationships among other IS team leads to identify opportunities for media collaboration and upsell/cross-sell to clients
  • Begins to establish higher-level relationships- peer +2 levels- with IS leads, department leads, client leads, and vendor leads

What Makes You A Fit

  • Ability to work with various personality types without coaching and maintains cool, calm, and collected outward appearance in the face of conflict/adversity as a model for junior team members
  • Capable of managing the stress levels of direct reports, helping minimize not create additional drama
  • Approaches opposing viewpoints with a sense of curiosity over defense
  • 7-8+ years of media planning/buying experience

About AbelsonTaylor:

AbelsonTaylor is a marketing communications agency focused on brands that help people lead healthier lives. Since its establishment in 1981, AbelsonTaylor has been dedicated to health, wellness, and pharmaceutical products. Our team is passionate about science, art, and data. We value diversity and inclusivity in our workforce, bringing together individuals with unique backgrounds and skills to achieve common goals. We are committed to professional growth and fulfillment for all our employees.

All qualified applicants will receive consideration for employment without discrimination based on age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristics protected by law.