Director of Media Relations
2 days ago
Weber Shandwick is seeking a seasoned Director of Media Relations to join our Consumer team in Chicago. As a key member of our Media Relations team, you will be responsible for developing and executing earned media strategies that drive impact for our clients.
Key Responsibilities:- Craft compelling stories and develop earned media strategies that transform stories into trending topics
- Build and maintain excellent relationships with national and regional news, food, lifestyle, and entertainment reporters
- Develop a deep understanding of our clients' businesses and target audiences, working closely with our Creative, Insights, and Client Experience teams
- Assist in the evaluation of creative during planning and collaborate with cross-functional teams to ensure ideas are earned-worthy
- Counsel junior members of the team to effectively work with the media and develop their skill sets in the agency setting
- Present to clients on a consistent basis to showcase crafted strategies for client status calls, new business presentations, and special projects
- Proactively look for and tell impactful stories for clients that further business objectives
- Provide ongoing insights to colleagues and clients on specific reporters and the state of the media
- Participate in RFPs and contribute to the development of agency brand POVs
- Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 7 years of experience and increased responsibility overseeing earned media strategy development and execution
- Knowledge and expertise in food, women's and men's lifestyle, entertainment, and sports is preferred
- Experience in other verticals such as corporate, social impact, tech, or healthcare is a bonus, but not required
- Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
- Several close relationships with top-tier food and lifestyle media at the national level and a history of successful placements
- A working style that is self-motivated, well-organized, and resilient to ever-changing timelines, requests, and deliverables
- Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
- BA or BS in Public Relations, Communications, Journalism, or related field
- Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
- Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategy
- Working in and/or with large, marketing-oriented companies
- Effective team supervision and leadership
- Excellent communication skills; verbal and written
- Ability to media train senior clients
- Can integrate earned media strategy seamlessly with digital, social, and paid
- Strong presentation skills and the ability to craft strategy for new business presentations
- Ability to effectively balance and prioritize multiple projects and deliverables
- Medical, dental, vision, 401k, tuition reimbursement, Juice Money, MyDays, Short-Term Disability, Paid Employee Family Leave, Family Building Benefit
- Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer
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