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AVP Strategic Media Partner

3 months ago

Chicago, Illinois, United States Nuveen Full time
Paid Media and Social Media
The Paid Media and Demand Generation role manages digital marketing projects and processes with the objective of building and sustaining presence in digital channels, and increasing revenue and profitability. Under limited supervision, this job works to develop and improve web content and creation, search engine optimization (SEO), and social media marketing processes to attract potential customers to company websites.

Key Responsibilities and Duties
  • Works to support the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability.
  • Manages the creation, maintenance, and publishing of digital marketing content for both company and non-company websites and social media platforms, ensuring content and display support marketing initiatives to meet business goals.
  • Researches and creates original content and coordinates internally developed content from other areas of the company based on target customer profiles.
  • Performs website editorial activities to ensure all digital marketing content is high quality, up-to-date, and consistent with brand and style guidelines.
  • Locates and negotiates the purchase of external content to advance the organization's digital marketing content library.
  • Optimizes digital marketing content and text to drive high search engine rankings.
  • Applies advanced digital marketing knowledge to drive sales through online channels and shares best practices and insights with the digital marketing team to advance the organization's digital platforms.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 5+ Years Required; 7+ Years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level
8IC

Required:

  • 5+ years of experience at a Media Agency or in house client-side media Center of Excellence

Preferred:

  • 7+ years of experience working at a Media Agency or in-house client-side media Center of Excellence
  • Relevant experience in the fundamentals of media planning, digital reporting, budget management, flowcharting and forecasting
  • Experience with the latest media tactics across the paid media ecosystem
  • A people person with an ability to build strong relationships with colleagues to succeed in cross-functional teams
  • Knowledgeable with B2B and asset management media tactics
  • A can-do attitude with a one-team mindset
Related SkillsAdvertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Anticipated Posting End Date:

Base Pay Range: $115,000/yr. - $160,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

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