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Senior Product Marketing Manager

1 month ago

Austin, United States Iodine Software Full time

Senior Product Marketing Manager

Join us. Let's make a direct impact in healthcare.
Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care.
Who we are:
Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations: automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
What we're looking for:
Iodine Software is seeking a Sr. Product Marketing Manager - to join the team. Reporting to the Vice President, Product Commercialization, the Sr. Product Marketing Manager will be responsible for developing and executing product marketing strategies that drive product innovation, differentiation, and market success.
What you'll do:

  • Work closely with the product management team to understand product vision, roadmap, and strategic objectives.
  • Lead market research initiatives to identify market trends, customer needs, and competitive landscape.
  • Develop comprehensive go-to-market strategies for new product launches and major product updates.
  • Define target market segments, buyer personas, and positioning strategies.
  • Develop compelling messaging and value propositions that resonate with target customers and differentiate our products in the market.
  • Create sales enablement materials, including sales presentations, product collateral, and competitive battle cards.
  • Partner with cross-functional teams, including sales, marketing, and product development, to drive alignment and execution of product marketing initiatives.
  • Stay abreast of industry trends, market dynamics, and customer insights to inform product strategy and marketing efforts.


What we'd love to see:

  • 5+ years of relevant experience
  • Bachelor's degree in Marketing or similar field
  • Experience in quantitative and qualitative market analysis
  • Excellent oral and written communication skills
  • Preferred experience with a competitive intelligence tool (e.g: Klue, Crayon)
  • Preferred experience in healthcare SaaS strongly preferred
  • Preferred 2+ years of healthcare industry experience
  • Cross-functional, high emotional intelligence and relationship skills, and an ability to read and adapt to changing environments


Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.