Senior Product Marketing Strategist

2 weeks ago

Austin, Indiana, United States Circle Full time

Circle is a pioneering financial technology organization positioned at the forefront of the evolving internet of value, where monetary transactions can traverse the globe with unprecedented speed, efficiency, and cost-effectiveness compared to traditional settlement systems. This revolutionary new layer of the internet unlocks extraordinary opportunities for payments, commerce, and markets, fostering global economic growth and promoting inclusivity. Our infrastructure, including USDC—a blockchain-based dollar—empowers businesses, institutions, and developers to leverage these advancements and seize this pivotal moment in the convergence of finance and technology.

What you'll be part of:

At Circle, we prioritize transparency and stability in all our endeavors. As we expand our operations, we are entering some of the world's most robust jurisdictions. Our commitment to speed and efficiency drives our success, and our team embodies our core values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. Our employees thrive in a remote environment where collaboration and teamwork are essential to our achievements. We have cultivated a flexible and inclusive workplace that encourages innovative ideas and values every team member as a stakeholder.

What you'll be responsible for:

Circle is seeking a seasoned Senior Product Marketing Strategist to spearhead the Go-to-Market initiatives for Circle's suite of developer tools and blockchain infrastructure.

This position will report to our Senior Manager of Product Marketing and collaborate with a dynamic, results-oriented team focused on this strategic product segment.

Key responsibilities include:

  • Acting as the authority on our products' features, advantages, competitive landscape, customer segmentation, and platform narrative tailored for developers.
  • Crafting positioning, messaging, and channel strategies to propel GTM for new product introductions and ongoing growth initiatives.
  • Collaborating with Product and Business Development teams to identify emerging market opportunities and assist in the discovery and definition of new products.
  • Coordinating with cross-functional teams to facilitate GTM activations through marketing, communications, and sales enablement materials (e.g., product webpages, blog articles, pitch presentations, one-pagers, battlecards, technical workshops, case studies).
What you'll bring to Circle:
  • A minimum of 10 years of relevant experience in Product Marketing or a combination of Product, Engineering, Marketing, Business Development, or related fields; experience in B2B software or technology services is preferred.
  • Extensive knowledge of blockchain technology, digital currencies, fintech, and capital markets.
  • Proven track record in developing compelling and distinct positioning, messaging, and core product marketing materials for highly technical products.
  • Experience in driving GTM strategy and execution in collaboration with cross-functional teams.
  • Self-motivated and eager to delve deeply into technology and learn.
  • Ability to thrive in unstructured environments and create order from chaos.
  • Familiarity with collaboration tools such as Slack, Google Workspace, Coda, and macOS.
Additional Information:
  • This position is eligible for day-one PERM sponsorship for qualified candidates.
Circle is dedicated to fostering an inclusive financial future, with transparency at the heart of our mission. We consider a variety of factors when determining our compensation ranges and total compensation packages.

Starting salary is influenced by various elements, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational requirements. Please note that compensation ranges may vary for candidates in different locations.

Base Pay Range: $175,000 - $225,000

Annual Bonus Target: 17.5%

Also Included: Equity & Benefits (including medical, dental, vision, and 401(k)). Circle offers a discretionary vacation policy, along with 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
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