Senior Product Manager, Paid Social Media

2 months ago

Alameda, United States Abbott Laboratories Full time

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to: 

  • Career development with an international company where you can grow the career you dream of. 

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

  • An excellent retirement savings plan with high employer contribution 

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree. 

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. 

The Opportunity  

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology. 

As the Senior Product Manager, Paid Social Media you will serve as one of the Consumer Marketing leads for the Freestyle Libre portfolio in the U.S. and drive disruptive transformation in the intensely competitive glucose monitoring market.  The SPM will generate consumer demand by executing strategies and plans to drive Awareness, Consideration, and Trial.

What Youâll Work On 

â¢Â Â   Assist in transforming the Freestyle Libre Brand into a household name.  
â¢Â Â   Define the annual Paid Media Strategy for FreeStyle Libre US to maximize efficiency and effectiveness. 
â¢Â Â   Manage, Track and Analyze KPIs to continuously improve performance. 
â¢Â Â   Lead all US creative social content creation strategy and execution. 
â¢Â Â   Manage relationship and scope with Paid Social Media agency team. 
â¢Â Â   Build a robust relationship directly with Social Media Platforms to maximize partnership potential and leverage latest tools and best practices. 
â¢Â Â   Manage and track a significant budget to ensure minimum variance vs Plan. 
â¢Â Â   Lead cross-functional collaboration to drive executional excellence. 
â¢Â Â   Serve as product expert and stay up to date on competitive activity and recommend appropriate strategies for mitigating the impact of competition. 
â¢Â Â   Partner with Legal, Medical, and Regulatory, to ensure development and approval of compliant and effective promotional tactics. 
â¢Â Â   Manage a marketing specialist thorough a successful career path. 
â¢Â Â   Be a key contributor to business tactical plan development to ensure programs deliver against business goals. 

Major Responsibilities:
â¢Â Â   Ensure Social Paid Media strategy remains a key contributor to sensor sales, while maximizing ROI 
â¢Â Â   Manage Agencies SOW to ensure deliverables are executed to plan and within budget.
â¢Â Â   Deliver best in class social content that follows platforms best practices and is persuasive.
â¢Â Â   Anticipate and identify problems and develop solutions using creativity and innovation.
â¢Â Â   Coach and manage a marketing specialist. 

Required Qualifications 

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Product management experience in medical products or services preferred.  

Preferred Qualifications 

 â¢Â Â  Excellent written and verbal communication skills and comfortable in Powerpoint culture.  Able to easily create presentations with clear storylines and presents well.
â¢Â Â   Self-motivated and Pro-active with a strong work ethic and an appreciation for a team-oriented, highly collaborative culture.
â¢Â Â   Assertive, Emotionally Intelligent, Confident with high level of integrity and professionalism
â¢Â Â   Strong problem-solving skills, Leadership skills, and Team orientation
â¢Â Â   Agility to manage through ambiguity and changing conditions. 
â¢Â Â   Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred.  Ability to work through barriers and Regulatory constraints is a must. 
â¢Â Â   Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis. 
â¢Â Â   Strong knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix. 
â¢Â Â   Strong analytical skills to effectively utilize research and media performance data to shape strategies and tactics. 
â¢Â Â   Ability to translate strategic guidance into action plan and make progress in the face of ambiguity. 
â¢Â Â   Experience developing high performing creative. 
â¢Â Â   Passion for social media, familiar with Reddit, Pinterest, Facebook, Instagram and TikTok. 
â¢Â Â   Experience managing Paid Media Campaigns. 
â¢Â Â   Experience in Medical Device or Healthcare Industry.  
â¢Â Â   Experience managing Paid Social Strategy and Execution. 

 

Apply Now 

 

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:⯠www.abbottbenefits.com  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. 



The base pay for this position is $125,700.00 â $251,500.00. In specific locations, the pay range may vary from the range posted.

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