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Global Social Media Manager

2 months ago

Alameda, United States Abbott Laboratories Full time

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers â such as glucose, ketones, and lactate â to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.

The Opportunity

This position works out of our Alameda, CA location for LINGO. Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

The Global Social Media Manager is responsible for developing the social media strategy for Lingo across all social media platforms to drive brand awareness, education, cultural relevance and growth.

What Youâll Work On

  • Develop global social media strategy
  • Build the Lingo Influencer Program. Partner with PA to vet all influencers. Engage with and manage relationships with Lingo ambassadors.
  • Partner with all markets to develop global and locally relevant content calendars
  • Analyze campaign performance metrics and leverage data to guide decisions that increase engagement and deepen our connection with followers.
  • Partner with the in-house content team to create engaging, educational and platform appropriate content
  • Keep abreast of new social media trends and tools. Leverage them to build and grow the Lingo brand.
  • Create campaigns to build the brandâs cultural relevance giving Lingo a role within the conversation
  • Oversee the management of all social media accounts and social posting and analytic tools
  • Ensure compliance across regions
  • Manage the social media budget

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.    
  • Proven experience as a social media manager or similar role, preferably with a minimum of 4 years in the field. Experience within a regulated industry preferred.
  • Excellent verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization
  • Attention to detail and an eye for quality
  • Immersed in global news, cultural trends and conversations
  • Familiarity with the latest marketing trends and best practices.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Customer obsessed in everything you do.

Preferred Qualifications

  • Masters Degree strongly preferred

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $125,700.00 â $251,500.00. In specific locations, the pay range may vary from the range posted.