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Social Media Engagement Strategist

2 months ago

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Position Overview:

As a pivotal member of the marketing team at Abbott Laboratories, the Social Media Engagement Strategist will be responsible for enhancing our brand presence across various organic social media platforms. This role is essential in promoting our innovative FreeStyle Libre product line, which empowers individuals managing diabetes.

Key Responsibilities:

  • Develop and execute a comprehensive content strategy tailored for US Organic Social Media Channels.
  • Design, implement, and oversee social media campaigns aimed at increasing follower engagement and brand visibility.
  • Create compelling business proposals to expand our digital footprint and explore new social media avenues.
  • Lead strategic initiatives on YouTube, ensuring alignment with overall marketing goals.
  • Collaborate with cross-functional teams to optimize content distribution and campaign effectiveness.
  • Foster community engagement by managing interactions across all social platforms and supporting customer service initiatives.
  • Monitor and analyze key performance indicators, providing insights to senior leadership.

Qualifications:

The ideal candidate will possess a Bachelor's Degree and have 4-6 years of relevant experience, including a background in marketing or product management. An MBA with 1-3 years of experience is also acceptable.

Preferred Skills:

  • Experience in product management within the healthcare sector.
  • Strong analytical, strategic planning, and communication skills.
  • Proactive mindset with a keen interest in problem-solving and innovative thinking.
  • Effective project management and time management abilities.
  • Familiarity with social media trends and digital marketing strategies.

At Abbott Laboratories, we are committed to fostering a diverse and inclusive workplace that empowers our employees to thrive. Join us in making a meaningful impact in the healthcare industry.