Senior Product Marketing Manager, Global Strategic Marketing

1 month ago

Alameda, United States Abbott Laboratories Full time

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to: 

  • Career development with an international company where you can grow the career you dream of. 

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

  • An excellent retirement savings plan with high employer contribution 

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree. 

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

 

The Opportunity  

This position works out of our Alameda, CA location in the Abbott Diabetes Care Division, where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology. Our award-winning products and advertising have been recognized by CES (2022 Best of Innovation in Health and Wellness), Prix Galien Jubilee (2022 Best Medical Technology in the Past 50 Years), and Cannes Lions Pharma (2022 Gold and Silver Lions), and others.  This is a chance to be part of the team who have already changed the lives of more than 4.5 million people around the world with diabetes and we are aiming our sights on doubling the business annual revenue in the next few years.

As the Senior Product Marketing Manager, Global Strategic Marketing you will drive go-to-market launch strategy, shape/define the product in partnership with the Product, Insights and R&D teams, deliver and ensure pull-through of the launch package for the Areas/Countries (including product training, positioning, key messaging, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand. 

What Youâll Work On 

  • Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs

  • Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs

  • Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.

  • Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.

  • Report to senior leadership team on development and progress through monthly business review process.

  • Partner with the Clinical team to develop and drive strategic publication initiatives that support new product launch and market development initiatives.

  • Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products.

  • Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.

  • Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.

Key Success Factors

  • Strong influence management skillsâeffectively influences colleagues in a wide variety geographies, cultures and functions. Uses conflict resolution skills to achieve results through cross functional groups.
  • Excellent communication skills
  • Strong team playerâability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
  • Strong leadership skillsâability to function as the marketing âleadâ on product, marketing, commercial and pipeline development
  • Project management skillsâability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
  • Analytical skillsâability to develop therapy and disease models, market and customer segmentation, creative, messaging, and claims surveys

Required Qualifications 

Bachelors Degree preferably in Marketing, Business, Engineering, Life Sciences, or a related field

At least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Preferred Qualifications 

  • Ability to manage program budgets monthly

  • Ability to collaborate with creative agencies to deliver effective Consumer and Healthcare Profession marketing materials

  • Innovative and able to think open, broadly and strategically

  • Experience in the diabetes category

 

Apply Now 

 

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:⯠www.abbottbenefits.com  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. 



The base pay for this position is $125,700.00 â $251,500.00. In specific locations, the pay range may vary from the range posted.

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