Integrated Marketing Strategist

2 weeks ago

Columbus, United States Huntington National Bank Full time

Description

Enterprise Marketing Strategist

The Enterprise Marketing Strategist will play a key role in shaping Huntington's marketing efforts for strategic initiatives leading to business growth and expansion. They will develop and implement marketing plans to drive business through new initiatives that meet strategic needs of Huntington and impact multiple lines of business.

What you'll do:

They will lead a cross-functional team to understand business goals, build marketing plans to achieve those goals, implement, then measure and scale.

  • Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company's strategic direction.

  • Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.

  • Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.

  • Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.

  • Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.

  • Develop complex business cases for new marketing strategies to include testing and financial return.

  • Translate ideas into action to achieve desired outcomes.

Who you are

In this highly strategic position, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans.

This person is a passionate self-starter who can develop innovative marketing strategies from scratch.

  • Analytical - analyze market, consumer, and competitor trends and use them for planning.

  • Creative thinker - develop innovative ideas to differentiate Huntington.

  • Strategic - create plans that align with business goals and objectives to deliver short-term production and long-term vision.

  • Effective Communicator - effectively story tell and share ideas and plans with stakeholders.

  • Flexible - adapt marketing plans and direction as the business and landscape changes.

  • Leader - motivate a cross-functional team who may not report to you and drive toward goals.

  • Entrepreneurial - understand the big picture, but also dig into the details. Measure risk and reward and choose paths that make the biggest impact.

Basic Qualifications

  • Bachelor's Degree in Marketing or related field

  • 7-10 years of experience in marketing

  • Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.

  • Experience partnering with the analytics team to understand the return on marketing investment

Preferred Qualifications

  • Understanding of marketing automation best practices, lead scoring, and list segmentation

  • Excellent problem-solving skills

  • Experience:

  • building marketing plans from scratch.

  • leading teams toward a common goal.

  • partnering with a data and analytics team to understand the return on marketing investment.

  • driving business results.

  • working with and presenting to senior leaders

LI-Hybrid LI-NG1

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type

Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position

  • Lead Marketing Strategist

    2 weeks ago

    Columbus, Ohio, United States Morgan Stephens Full time

    Job Title: Lead Marketing Strategist, Medicare ProgramsPosition: 100% RemoteCompensation: $30-$34/hrContract-to-Permanent preferredTime Zone Requirements: NoneWork Hours: 8am – 5pm or 9am – 6pmEquipment Provided: Laptop, keyboard, mouse, headset, dual monitors, docking stationEssential Qualifications:Experience in developing Medicare communication...

  • Lead Marketing Strategist

    2 weeks ago

    Columbus, Ohio, United States Tridea Partners Full time

    Lead Marketing StrategistTridea Partners is seeking a seasoned marketing expert to spearhead the development and implementation of marketing strategies for its operations. The successful candidate will possess a strategic mindset, a deep understanding of marketing initiatives, and exceptional communication skills. This position entails working closely with a...

  • Email Marketing Strategist

    6 days ago

    Columbus, Ohio, United States Solomon Page Full time

    We are seeking a highly skilled Email Marketing Strategist to join our team at Solomon Page. As a key member of our marketing department, you will be responsible for developing and executing complex daily email marketing campaigns to drive business growth and customer engagement.Develop and implement email marketing strategies to achieve business...

  • Lead Marketing Strategist

    2 weeks ago

    Columbus, Ohio, United States Tridea Partners Full time

    Current Opportunities: Explore our latest openings as they become available.About the Role: We are seeking a seasoned marketing strategist to spearhead the development and implementation of the marketing strategy for Tridea Partners. This pivotal role requires a leader who is driven by achieving objectives and enhancing our market presence.Key...

  • Lead Investment Marketing Strategist

    2 weeks ago

    Columbus, Ohio, United States Mutual of America Financial Group Full time

    Mutual of America Financial Group/Mutual of America Capital ManagementJob Title: Lead Investment Marketing StrategistLocation: Columbus, OHAbout Us:At Mutual of America Financial Group, we are dedicated to empowering individuals and organizations to secure their financial futures. Established in 1945, our firm has a rich history of providing exceptional...

  • Marketing Category Strategist II

    2 days ago

    Columbus, Ohio, United States MIDWEST MOTOR SUPPLY CO Full time

    **Job Summary**MIDWEST MOTOR SUPPLY CO is seeking a highly skilled Marketing Category Strategist II to join our team. As a key member of our Marketing Department, you will be responsible for developing and executing marketing strategies to drive revenue growth and enhance sales rep earnings.Key Responsibilities:Develop product portfolio strategies and drive...

  • Content Strategist

    1 month ago

    Columbus, United States Pyramid Consulting, Inc Full time

    Immediate need for a talented Content Strategist (Marketing)/ Consultant Marketing Management. This is a 06+months contract opportunity with long-term potential and is located in Columbus, OH (Remote). Please review the job description below and contact me ASAP if you are interested.Job ID:24-35834 Pay Range: $38 - $43/hour. Employee benefits include, but...

  • Content Strategist

    1 month ago

    Columbus, United States Pyramid Consulting, Inc Full time

    Immediate need for a talented Content Strategist (Marketing)/ Consultant Marketing Management. This is a 06+months contract opportunity with long-term potential and is located in Columbus, OH (Remote). Please review the job description below and contact me ASAP if you are interested.Job ID:24-35834 Pay Range: $38 - $43/hour. Employee benefits include, but...

  • Product Marketing Strategist II

    2 weeks ago

    Columbus, Ohio, United States MIDWEST MOTOR SUPPLY CO Full time

    Midwest Motor Supply Co, a prominent distributor of maintenance, repair, and operational products, is seeking a Product Marketing Strategist II for our Marketing Department. As a valued member of our team, you will discover why we have consistently been recognized as a leading workplace. Our sales growth has been remarkable, reflecting our commitment to...

  • Digital Transformation Strategist

    2 weeks ago

    Columbus, Ohio, United States WillowTree Full time

    About the RoleWe are seeking a highly skilled Digital Transformation Strategist to join our team at WillowTree. As a key member of our team, you will play a critical role in empowering Fortune 500 companies' digital transformation goals to come to life with improved mobile technology capabilities.Key ResponsibilitiesConduct in-depth business and technical...

  • Healthcare Brand Strategist

    2 weeks ago

    Columbus, Ohio, United States Abbott Full time

    Company OverviewAbbott is a leading global healthcare organization dedicated to enhancing the quality of life for individuals at every stage of their health journey. Our extensive portfolio includes innovative technologies across various healthcare sectors, including diagnostics, medical devices, nutrition, and branded generic medications.About AbbottAt...

  • Social Media Strategist

    2 months ago

    Columbus, United States Options Medical Weight Loss Full time

    Job DescriptionJob DescriptionPosition Description: Options Medical Weight Loss is the nations premier weight loss clinic, offering over 30 different medically supervised weight loss programs, which we customize to meet the needs of each individual patient. We even have our own line of food! We serve communities in Arizona, Illinois, Indiana, Ohio, and...

  • Digital Content Strategist

    2 days ago

    Columbus, Ohio, United States Rise Brands Full time

    About the RoleRise Brands is seeking a highly skilled and creative Digital Content Strategist to join our Marketing Department. As a key team member, you will be responsible for developing and executing integrated social media strategies that drive engagement and brand growth for all brands within our portfolio.Key ResponsibilitiesDevelop and Implement...

  • Social Media Strategist

    2 weeks ago

    Columbus, United States Options Medical Weight Loss Full time

    Job DescriptionJob DescriptionPosition Description: With proven life-changing results, Options Medical Weight Loss Clinic is a well-rounded, comprehensive healthcare solution to reducing obesity through personalized weight loss plans and compassionate, dedicated coaching. We serve communities in Arizona, Illinois, Indiana, Ohio, Michigan, North Carolina,...

  • Sales Growth Strategist

    1 week ago

    Columbus, Ohio, United States Power Pay Full time

    Job OverviewWe are seeking a dynamic Sales Growth Strategist to drive our business development initiatives at PowerPay. This role is pivotal in expanding our dealer network and enhancing our market presence.Key ResponsibilitiesPRIMARY DUTIES INCLUDE:Identify and engage potential dealers in designated regions with annual revenues exceeding $1M.Develop and...

  • Healthcare Marketing Strategist

    1 week ago

    Columbus, Ohio, United States Ohio State University Wexner Medical Center Full time

    Position OverviewThe Marketing, Communications, and Digital Strategy Department plays a crucial role in managing the brand for Ohio State University Wexner Medical Center, The James, College of Medicine, and OSU Physicians. This role as a Marketing Consultant is integral to the Growth Marketing and Reputation Strategy Team, focusing on enhancing the...

  • Digital Marketing Strategist

    4 days ago

    Columbus, Ohio, United States Farber Specialty Vehicles Full time

    Job OverviewFarber Specialty Vehicles is a leading manufacturer of innovative and high-quality commercial specialty vehicles. As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving marketing initiatives.Key ResponsibilitiesWebsite Management: Oversee and update our website to ensure it is engaging,...

  • Marketing Campaign Strategist

    2 days ago

    Columbus, Ohio, United States Facilities Management Express Full time

    About the RoleWe are seeking a highly skilled Marketing Campaign Manager to join our team at Facilities Management Express. As a key member of our marketing team, you will play a crucial part in implementing integrated marketing campaigns that drive engagement and lead generation.Key ResponsibilitiesCampaign Implementation: Execute integrated marketing...

  • Lead Customer Success Strategist

    2 weeks ago

    Columbus, Ohio, United States MentorcliQ Full time

    About the RoleMentorcliQ is seeking a Lead Customer Success Strategist to serve as the primary champion for program leaders and administrators. Your mission is to ensure that clients are fully leveraging the benefits of MentorcliQ's software by assisting administrators in cultivating effective mentoring initiatives and providing an exceptional experience for...

  • Affiliate Marketing and PR Strategist

    2 weeks ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Job OverviewCompany OverviewAbercrombie and Fitch Co. is a leading global retailer specializing in apparel and accessories, catering to a diverse audience from children to millennials. Our mission is to create meaningful connections with our customers through our unique brand experiences.Position SummaryWe are looking for a dynamic Manager to join our brand...