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Marketing Leader, Enterprise Advertising
2 months ago
The Federal Home Loan Bank of San Francisco, a leading financial institution, is seeking an experienced senior marketer to lead Member Business Marketing and Enterprise Advertising. Based in the heart of San Francisco's Financial District, FHLBank San Francisco is a lender to local lenders and a major contributor to affordable housing in the nation.
Key Responsibilities
- Develop and execute strategic marketing plans to drive growth in the Bank's products and services and increase awareness among key audiences.
- Collaborate with Sales, Product Solutions, Capital Markets, and other teams to align marketing support with Bank strategy and revenue growth goals.
- Design and implement compelling content strategies across traditional and digital channels to engage members and drive product utilization.
- Develop and manage enterprise advertising campaigns to increase the Bank's visibility among key audiences.
- Monitor and analyze the performance of marketing campaigns, making data-driven recommendations for optimization.
- Partner with external marketing agencies and vendors to ensure quality and timely delivery of marketing programs.
- Work closely with Internal Communications to promote marketing programs and campaigns internally.
- Stay up-to-date with market trends and research to identify opportunities for growth and innovation.
- Develop and execute experience marketing initiatives, including events and webinars.
Requirements
- Minimum of 8 years of experience in B2B marketing, with 3 years in advertising. B2B financial services experience is highly desirable.
- Proven track record of developing and executing successful B2B marketing campaigns with measurable outcomes.
- Strong strategic thinking and problem-solving skills, with the ability to drive results.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
- Strong analytical skills and a data-driven approach to marketing decision-making.
- Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality results.
