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Marketing & Business Development Manager – Park Place

3 months ago

Tucson, United States Pacific Retail Capital Partners Full time

Marketing & Business Development Manager – Park Place

Do you have a passion for marketing and a flair for forging community connections? Are you a creative thinker with a talent for building relationships? If so, we want you to join our team at Park Place, the region's premier shopping destination

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Tucson, AZ, but our company operates nationally, particularly in large regional malls.

Best-in-Class Benefits and Perks:

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation, depending on experience, and an extensive benefits package, including:

  • Comprehensive health coverage: Medical, dental, and vision insurance provided
  • Robust retirement planning: 401(k) plan available with employer matching
  • Financial security: Life and disability insurance for added protection
  • Flexible financial options: Health savings and flexible spending accounts offered
  • Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

As the Marketing and Business Development Manager, you will develop and implement marketing programs for Park Place based on strategic goals. The three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Business Development.

To succeed, you should have:

  • Bachelor’s degree in Marketing or related field, or 3-5 years of relevant experience.
  • Proficient in PC, Excel, MS Word, PowerPoint, Illustrator, and/or Photoshop.
  • Solid organizational, time management, and delegation skills.
  • Social media expertise, including experience posting for a company.

Your responsibilities as the Marketing & Business Development Manager – Park Place will include:

Strategic Marketing and Planning

  • Develop and execute comprehensive, research-based strategic marketing plans to enhance asset value, drive sales, and generate revenue.
  • Monitor, control, and adjust marketing budgets and revenue goals to meet year-end projections.
  • Develop a strategic public relations and media plan, coordinating ongoing research to support marketing and leasing efforts.

Event and Promotion Management

  • Plan and execute center events and sales promotions to increase foot traffic and tenant sales.
  • Oversee media buys, promotional content creation, and performance analysis of promotional programs.
  • Research and recommend appropriate events for center participation and sponsorship.

Tenant and Community Relations

  • Develop and cultivate relationships with store managers to maximize foot traffic, sales, and exposure.
  • Implement opportunities for tenant cross-promotions to improve sales.
  • Maintain relationships with community groups and coordinate community relations programs.

Digital Marketing and Communication

  • Lead the strategic vision for the center’s website and digital platforms, ensuring optimization and user-friendly interfaces.
  • Monitor digital analytics and strategically increase the impact of digital content.
  • Collaborate on social media content and digital marketing programs to effectively promote the center and its retailers.

Leadership and Team Development

  • Manage and mentor the Marketing Coordinator, defining measurable goals and providing regular coaching and career development input.
  • Ensure leasing collateral is current and accurate, collaborating with the Leasing and Ownership Team.
  • Oversee the procurement and development of programs involving outside consultants, such as PR firms and advertising agencies.

Market and Sales Analysis

  • Conduct market studies to understand retail sales performance and track key retailer and category trends.
  • Review monthly sales reports and adjust marketing strategies based on sales performance data.
  • Stay informed about competitive properties and market demographics.

Business Development

  • Source and develop local, regional, and national clients for advertising and sponsorship opportunities.
  • Create and update business development collateral, custom decks, and demographic research materials.
  • Manage the implementation of business development deliverables and activations in the common area.