Senior Marketing Specialist, CRM, Days

2 months ago

Chicago, United States Northwestern Medicine Full time

Description

The Senior Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Senior Marketing Specialist is an experienced individual contributor to NM’s integrated marketing plans. They support their manager by creating significant building blocks of NM’s marketing plans. The Senior Marketing Specialist is expected to be collaborative, results driven and deliver flawless execution of their projects. This individual works with marketing and communications teams including Brand, Service Line, Digital, Internal Communications, Media Relations, as well as other departments. They work with agencies or other outside suppliers.

The Senior Marketing Specialist supports the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Senior Marketing Specialist will have the ability to present work in an informative and persuasive manner. They are expected to be collaborative, results driven, and deliver flawless execution of their projects.

The Senior Marketing Specialist supports their Manager in the execution of assigned/identified projects:

Understands the scope and objectives of assigned projects and delivers against those objectives. Ability to execute projects of grander scale and multiple projects as necessary. Independently manages creation of plans/materials which contribute to integrated marketing efforts. Independently manages relationships with internal clients by understanding internal client needs, delivering high quality materials and plans and effectively manages feedback. 

Addendum:

Responsibilities:

Participate in strategic CRM discussions and planning Oversee the development, finalization and deployment of email CRM assets Assist in reporting CRM campaign metrics, results and learning Manage CRM system opt-outs Work with CRM data to help Service Line marketing teams gain deeper market insight

Preferred:

Experience and familiarity working with CRM platforms, preferably Oracle Eloqua. Experience working with software to prepare assets for deployment, preferably HTML Familiar with CRM metrics and analytics

Qualifications

Required:

Bachelor’s degree or 4 years of comparable experience Minimum 3 years of experience in related field Must have exceptional interpersonal skills with experience managing client relationships

Preferred:

Agency or client-side healthcare marketing experience/internship Undergraduate degree in Marketing or related field.

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