Manager, Consumer Insights

4 months ago

Chicago, United States The Kraft Heinz Company Full time

Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our and channels

Manager, Consumer Insights - Meats at a glance

Reporting to the Senior Manager, Consumer Insights over Meats, the Consumer Insights Manager is a consumer insights and strategic business partner on the business. In this role, you will be responsible for helping to drive the voice of the consumer, delivering insights and strategic recommendations to develop and implement strategy, and influence decisions across all areas of the business from base business to innovation, for the Oscar Mayer brand.

What's on the menu?

Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, and post-launch analysis, packaging graphics and structure, advertising testing, etc. With support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria Help develop research Best Practices for the organization Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights I have advanced experience in strategic insights / consumer research role (some client-side experience preferred) I have a background in Marketing, Business or related field I am proficient with innovation & custom research methods for CPG products required, both qualitative and quantitative I have an understanding of marketing processes, business planning, marketing strategy I have a strong sense of ownership and I'm committed to results I have the ability to lead multiple projects simultaneously

Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared upon interview.

We hope to find you a seat at our table

Location(s)

Chicago/Aon Center

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