Consumer Insights Manager

1 week ago


Chicago, Illinois, United States The Kraft Heinz Company Full time

About the Role

The Kraft Heinz Company is seeking a highly skilled Consumer Insights Manager to join our team. As a key member of our organization, you will play a critical role in providing strategic insights to drive business growth and success.

Key Responsibilities

  • Lead critical initiatives based on business goals, driving strategic decision-making and growth.
  • Develop comprehensive research plans for existing and new products, ensuring a deep understanding of consumer needs and preferences.
  • Collaborate with cross-functional teams to guide product quality initiatives, ensuring alignment with business objectives.
  • Work with research vendors to provide Best in Class research approaches, leveraging expertise to drive business outcomes.

Requirements

  • Proven experience in strategic insights and consumer research, with a strong understanding of market trends and consumer behavior.
  • Background in Marketing or a related field, with a focus on innovation and custom research methods.
  • Proficient in innovation and custom research methods for Consumer Packaged Goods (CPG) products, with a strong understanding of marketing processes and strategy.
  • Strong sense of ownership and commitment to results, with a proven track record of delivering high-quality insights and recommendations.


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