Consumer Insights Manager
1 week ago
About the Role
The Kraft Heinz Company is seeking a highly skilled Consumer Insights Manager to join our team. As a key member of our organization, you will play a critical role in providing strategic insights to drive business growth and success.
Key Responsibilities
- Lead critical initiatives based on business goals, driving strategic decision-making and growth.
- Develop comprehensive research plans for existing and new products, ensuring a deep understanding of consumer needs and preferences.
- Collaborate with cross-functional teams to guide product quality initiatives, ensuring alignment with business objectives.
- Work with research vendors to provide Best in Class research approaches, leveraging expertise to drive business outcomes.
Requirements
- Proven experience in strategic insights and consumer research, with a strong understanding of market trends and consumer behavior.
- Background in Marketing or a related field, with a focus on innovation and custom research methods.
- Proficient in innovation and custom research methods for Consumer Packaged Goods (CPG) products, with a strong understanding of marketing processes and strategy.
- Strong sense of ownership and commitment to results, with a proven track record of delivering high-quality insights and recommendations.
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