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CX and Marketing AI Lead

2 months ago


San Francisco, United States Lyons Consulting Group Full time

Job Description

CX and Marketing AI Lead-

Description

Job Title: CX and Marketing AI Lead

Job Location: Hybrid (preferred base location: Atlanta, Dallas, Houston, Chicago, NYC area, San Fran, & Seattle)

Job description: The CX and Marketing AI Lead will have expertise in omni-channel marketing analytics and customer experience. As a subject matter authority in the space, this role will lead and drive the development and implementation of next generation customer experience and customized marketing solutions using the latest AI platforms, Generative AI, and advanced analytics.
 
Key Responsibilities:  

Leadership: Lead the development and implementation of data driven customer experience and marketing solutions using industry leading platforms and Generative AI solutions. Solution Design: Work with customers, stakeholders, and suppliers to establish high-level solutions. Craft and develop groundbreaking customer journey, customized marketing and media optimization solutions for B2B and B2C customers. Lead all partnerships with CX and marketing AI platforms. Lead the development and deployment of generative AI models for text generation, including language generation, content creation, and customized marketing. Technical Expertise: Serve as the subject matter expert on Customer Experience technologies and understand complementary technologies including machine learning, natural language processing, computer vision, and other relevant domains. Stay up to date with the latest advancements in AI and recommend suitable technologies for specific use cases. Continuous Learning: Stay current on the latest advancements in conversational AI and generative modeling. Conduct ongoing research and analysis to identify market trends and opportunities. Teamwork: Collaborate with product managers, designers, engineers, and other stakeholders to define requirements, prioritize features, and deliver high-quality solutions. Work closely with data scientists and machine learning engineers to leverage data-driven insights for model development.

Required Skills:
 

Bachelor’s degree or higher in mathematics, computer science, artificial intelligence, or a relevant field. Advanced degrees (e.g., Master's, Ph.D.) preferred. Validated experience in deploying and using AI-driven marketing and customer experience solutions. Strong understanding of ML and advanced analytics solutions to optimize marketing campaign strategies, customer targeting, customer experience analytics, performance optimization, and more. Expertise with AI-assisted tools for customer segmentation, predictive analytics, measurement, and personalization. Proficiency in programming languages commonly used in AI development, such as Python, Java, or C++. Experience with AI frameworks and libraries such as TensorFlow, PyTorch, or similar preferred. Strong understanding of natural language processing techniques, including intent recognition, entity extraction, sentiment analysis, and dialogue management. Expertise AI-driven marketing and CX solutions (e.g., Adobe Firefly/Sensei, Faraday.ai, Sprinklr) and generative modeling techniques (e.g., GPT, Transformer models) to drive bespoke experiences. Highly preferred: Experience with Technology, Telco, Life Sciences, Media or Retail domains

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer: 

Flexible work  Healthcare including dental, vision, mental health, and well-being programs Financial well-being programs such as (k) and Employee Share Ownership Plan Paid time off and paid holidays  Paid parental leave Family building benefits like adoption assistance, surrogacy, and cryopreservation Social well-being benefits like subsidized back-up child/elder care and tutoring Mentoring, coaching and learning programs Employee Resource Groups  Disaster Relief

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of , team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported global revenues of €22.5 billion.

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