Director, Marketing
2 months ago
Responsibilities include:
Develop and implement the global product strategy for a variety of girl targeted brands in various doll categories, as well as preschool Develop and oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR Partner with cross-functional teams to ensure all product development time lines are adhered to, all details are properly executed, and that all parties are informed of relevant information where required Work closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations Own the P&L including management of pricing, costing, profitability analysis, and SKU management Undertake continuous analysis of competitive environment and consumer trends, looking for new opportunities to grow the business Guide cross-functional teams throughout the product development process to ensure brand vision is achieved Supervise a brand manager and marketing coordinator while guiding them for future success and advancementSkills & Experience required:
8+ years experience in product development and marketing within a consumer products organization BA in marketing or related field required, MBA preferred Affinity for pop culture and a desire to bring properties to life for fans of all ages Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners Resourceful: able to self-start and get things accomplished with minimal oversight Work effectively within a team environment Highly organized and able to multitask Have a positive, “can do” attitude Proven track record of success in senior marketing roles Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally.Our Benefits:
Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program Savings: 401K matching, pre-tax spending accounts, and employee discount programs Compensation : JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $120,000 to $170,000.-
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