Brand Director Marketing Manager VP

1 month ago

Santa Monica, United States BluZinc Full time
Job DescriptionJob DescriptionBrand Director remote USA based job opening reporting to the CMO / Chief Marketing Officer for a small, growing, rebranding health, wellness, nutritional food supplements and scientifically data proven, CPG company with mostly womens health customers in USA, expanding in to UK, Asia and Australia. namely fertility and pre/post menopause nutraceutical and nutritional health coaching.

Compensation: Attractive base + bonus + benefits package in line with market rates or above.

To be a, suitable for interview application, we need your profile and interests to meet all of these criteria as a minimum:

  • Examples of previously being part of the senior team who grew a similar B2C/D2C industry company through the $5MM - $30M+ revenues range (they are willing to invest to scale to $100M+reveune in the future phase of growth and are already vertically integrated)
  • Stragegy expertise in direct to consumer (D2C) and B2C digital marketplaces, eCommerce, SEM, performance media acquisition and email/CRM retention - the priority for growth is D2C/B2C digital marketplaces, however they are stocked in desirable brick and mortar stores
  • Overseas the brand strategy for growth
  • Must be from one of consumer goods, supplements, alternative medicine, organics, wellness and possible an ideal customer of feminine personal care and wellness
  • Oversee the creation and maintenance of brand guidelines, ensuring all marketing materials, campaigns, and communications adhere to brand standards and deliver a unified brand experience
  • Develop and implement comprehensive brand strategies that align with company objectives, ensuring a consistent brand message across all channels and touchpoints.
  • Growth marketing strategy, yet hands-on technical with their marketing team when needed; coaches, supports, directs and inspires people; manages transformation change and major growth
  • Passionate about consumer health, natural high quality ingredients, solving and preventing chronic health conditions, mission and sustainable team focused on attracting and retaining customers through quality and community
  • Data analytics decision-making - Monitor brand performance metrics, analyzing campaign effectiveness and ROI, and prepare detailed reports for senior management to inform strategic decisions and continuous improvement.
  • Excellent communication and interpersonal skills, including line management, suppliers and executive relationships
  • Collaborate with various departments, including marketing, sales, product development, and design, to ensure cohesive brand communication and effective execution of brand initiatives
  • Conduct thorough market research to identify target audience preferences, emerging trends, and competitive positioning, using insights to drive brand innovation and growth.
  • Well-educated to degree or higher level

If you have the appropriate experience, knowledge, interests goals and desires, please apply to be considered for an initial call with Jonathan Pearson of BluZinc who has been retained by the CEO of this client employer to attract and select their next awesome marketing leader.

Start date: ASAP.

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