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Social Media Specialist

4 months ago

Minneapolis, United States Marsh McLennan Companies Full time

Description:

We’re powered by the group energy of collaboration.

When we put our heads together, our thought processes build on each other to produce better solutions. If you enjoy expressing your ideas while respecting those of others, we invite you to add your voice to this exciting process. We credit the stimulating perspectives that keep us on the leading edge to the diversity of our workforce. We welcome, include, and promote people of all backgrounds.

Marsh McLennan's Social Media team is seeking candidates for the following position:


Social Media Specialist

What can you expect?

This role is a core member of our employee advocacy program with a focus on working with the social media COE and marketing across all enterprise content, and closely with colleagues. The Specialist is accountable for publishing content in a timely manner to the employee advocacy community via EveryoneSocial, working with businesses and countries across the globe to identify opportunities, build programs, develop activation plans, and equip teams with the tools and know how to launch or scale their advocacy program and deliver impact. The role will also be a key contributor to the development and activation of training in support of local and regional marketing colleagues responsible for their employee advocacy communities and contribute to development of all colleague training from personal brand building to driving business impact on social media to social selling. The Specialist will also play a part of our strategic employee engagement team across Twitter and LinkedIn primarily, responsible for building engagement with target audiences, influencers, employee advocates and other stakeholders.

The Specialist will be involved in understanding, interpreting, and making recommendations to stakeholders in support of continued growth of employee advocacy across the enterprise. This is a collaborative role and specialist will work closely with all social media COE team members, marketing stakeholders across the globe, business, and leadership.

What is in it for you?

A hybrid or fully remote role, with flexibility; team members are empowered to prioritize their time to achieve target outcomes for the role.

Internal mobility to expand your career; career opportunities for the team can go in many directions as this role will learn the organization’s key priorities, products and solutions, and marketing channels; within the team, there are continuous growth opportunities – building more seniority and ownership of programs and taking on special programs to learn new skills.

The ability to advise and influence your social media stakeholders.

Exposure to leading experts across the social media ecosystem, and the opportunity to collaborate with our digital media strategists and global teams.

which provide access to leaders, relevant volunteer and mentoring opportunities, and interactions with counterparts in industry groups and client organizations.

Competitive pay and a full benefits package, starting Day 1 (Medical, Dental, Vision, Short- and Long-Term Disability and Life Insurance, Employee Stock Purchase program, and a generous paid time-off allowance); plus a k offering both a fixed company contribution AND a company match, after one year of service

We will count on you to:

Work with social strategists, marketing, businesses, and country teams across the globe to identify opportunities, build programs, develop activation plans, and equip teams with the tools and know how to launch or scale their advocacy program and deliver impact.

Accountable for publishing content in a timely manner to the employee advocacy community via EveryoneSocial. This includes campaign content, PR & Media, and developing advocacy specific communications such as newsletters and broadcasts to drive targeted awareness and engagement around business priority content.

Key contributor to the development and activation of training in support of global, regional and local programs with a focus on education and supporting marketing colleagues responsible for their local employee advocacy communities, contributing to development of all colleague training including topics like personal brand building to driving business impact on social media to social selling, and leadership training.

Member of strategic employee engagement team across Twitter and LinkedIn primarily, responsible for building engagement with target audiences, influencers, employee advocates and other stakeholders.

Champion a broad range of strategic projects in the social media COE providing opportunities and exposure across the enterprise and always be learning and developing new skills.

What you need to have: 

Minimum of one year of B2B social media experience

Bachelor’s degree, ideally in marketing, communications, journalism, or related field of study

Experience and practical knowledge of primary B2b social media platforms, especially LinkedIn, Twitter, and Facebook.

Demonstrable social media employee advocacy knowledge

Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

What makes you stand out:

Proven ability to work both in a team setting, as well as independently drive programs.

Strong time management and organizational skills, and very high attention to detail.

You are a problem-solver, critical thinker, and creative, who is well versed in managing multiple projects in a fast-paced environment.