Senior Social Media Director

5 days ago

Minneapolis, Minnesota, United States Ingredient Full time
About the Role

We are seeking a highly skilled and experienced Senior Social Media Manager to lead our social media strategy and execution across various platforms. As a key member of our team, you will be responsible for developing and implementing a comprehensive social media strategy aligned with our marketing goals and objectives.

Key Responsibilities
  • Develop and Implement Social Media Strategy
    • Create and execute a comprehensive social media strategy that aligns with our marketing goals and objectives.
    • Identify key performance indicators (KPIs) to measure the success of social media campaigns and initiatives.
  • Team Leadership and Management
    • Lead, mentor, and inspire a team of social media managers.
    • Provide guidance, support, and professional development opportunities to team members.
    • Conduct quarterly performance reviews and foster a collaborative and enthusiastic team environment.
  • Content Creation and Curation
    • Oversee and contribute to the creation of high-quality, engaging, and on-brand content for various social media platforms.
    • Collaborate with the content and creative teams to ensure cohesive and compelling storytelling across channels.
    • Oversee management of social media content calendars and ensure timely and consistent posting.
  • Community Management
    • Oversee team that is monitoring and engaging with our online communities, responses to comments, messages, and mentions in a timely and professional manner.
    • Foster relationships with influencers, partners, and brand advocates to expand our reach and impact.
  • Analytics and Reporting
    • Track, analyze, and report on social media performance metrics to evaluate the effectiveness of campaigns and strategies.
    • Utilize data-driven insights to optimize content and improve engagement.
    • Prepare regular reports for senior leadership on social media performance and trends.
  • Industry Trends
    • Stay current with the latest social media trends, tools, and best practices.
    • Regularly share these trends both internally and with clients.
Requirements
  • 5+ years of experience in social media management, with at least 2 years in a leadership role.
  • Proven track record of developing and executing successful social media campaigns.
  • Strong understanding of social media platforms, algorithms, and analytics tools.
  • Excellent written and verbal communication skills.
  • Creative thinking and a keen eye for detail.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
About Us

Ingredient is a full-service digital marketing agency located in Minneapolis, MN. We drive profitable connections between brands and consumers by creating scroll-stopping content that inspires deeper, more valuable engagement - from following on social to signing up for email to joining loyalty programs.

We aspire to be a champion for our clients and to work with brands and companies we admire. We create work that elevates their success while allowing us to enjoy personal and professional fulfillment and build a sustainable organization recognized as a leader in food marketing.

We value those who engender trust in their peers, who thrive in an atmosphere of collaborative teamwork, who are motivated to achieve our shared goals, and who recognize and respect the unique contributions and life experiences we each bring to our success.

What We Offer

We believe that eliminating systemic inequality and injustice towards underrepresented groups can only be attained when all aspects of our society are brought to bear: public, private, and personal. As part of our ongoing commitment to being a positive force for change, we encourage people from BIPOC and/or the LGBTQ communities, people with disabilities, and anyone from any marginalized group to apply for this position.

We want you to bring your whole self to work. As a part of that commitment, we provide 40 hours of paid time per year for you to invest your time in your community. Take a Tuesday to clean up the park with your neighborhood group. Spend time Thursday mornings tutoring young people at a school that speaks to you. You get to pick. We support you.

We offer flexible paid time off and holidays, summer hours Memorial Day through Labor Day, 401(k), health and dental insurance, flexible spending account, long-term disability and life insurances, fitness reimbursement, and matching DEIB donations.

Annual salary

In the spirit of pay transparency, we are excited to share the salary range for this position is $90,000 -$110,000 exclusive of benefits mentioned above. Your compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer.

How We Work

Together, as a team. We collaborate. The work we require that we all participate and do our best work. Each person is heard and respected. If you are invited to a meeting it is because we want you in the room (or on the Zoom) and want you to contribute.

This is a hybrid position, and we'll occasionally meet in the office or attend meetings on-site with the client when the work requires it.

We require that you are legally authorized to work in the U.S. for any employer.

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