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Marketing Manager, Orthodontic Marketing

4 months ago

Morrisville, United States Align Technology Full time

About this opportunity

This position will be responsible for driving the penetration and usage of Invisalign and iTero in the US Orthodontic (Ortho) Channel. Specifically, the individual will focus on developing and executing the teen strategy in the US, with a focus on the adoption of the Invisalign teen portfolio and the iTero opportunity as it relates to driving teen conversion. This individual will also lead the teen activation strategy in partnership with the AE region. This includes leading the brief and execution of all professional-facing and sales-facing teen assets, not limited to sales aides, digital tools, email campaigns, CRM, sales training tools and resources, and any professional advertising. The individual will also collaborate with Clinical Education and the education marketing teams to drive relevant education courses. This person must be customer-centric, a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, leading collaborative efforts with sales, clinical education, Legal, and outside agencies. Role includes all aspects of marketing such as positioning, messaging, creative development, project planning, sales force partnership & enablement, pricing and promotions, trade shows, and key opinion leader programs. In this role, you will… - Understand Ortho customer mindset and barriers to adoption & utilization and develop and drive successful marketing growth programs that ladder to business objectives and drive the business plan. - Manage a range of projects that support our strategic and tactical efforts, including development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business. - Lead cross-functional teams in creating and executing tactical plans that support our business strategies. - Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends. - Understand the incremental impact of marketing programs including ROI, analyze reports. - Monitor competitive activity that could prevent the achievement of business goals and develops proactive and reactive plans to counter competitive threats. - Connect with sales and synthesize feedback to into actionable tasks that move key initiatives forward. - Operationalize promos, programs, and marketing initiatives so that sales can execute flawlessly. - Lead communications plans related to key product launches to internal and external stakeholders. - Drive consistent messaging and positioning of the product portfolio through customer facing events at a regional and national level. In this role, you’ll need … Work and Education Requirements … • BS or BA or equivalent experience • 6-8 years in professional work experience Skillsets required Strong financial acumen and ability to present business case related to given various projects Ability to work cross-functionally with individuals in an organization and understand their needs/motivations and manage complex cross-functional projects Excellent writing, presentation, and communication skills Strong project management Self-motivated problem-solver and thought-leader; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations. Potential global travel Demonstrates initiative, takes action, and drives for results Ability to travel up to 25% Demonstrated ability to identify customer needs and create solutions to meet those data-driven needs Effective communication skills (written, oral, & presentation)