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Performance Marketing Manager

2 months ago

Morrisville, United States N-able Full time
About the Role

We're seeking a highly skilled Performance Marketing Manager to join our team at N-able. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive performance KPIs through top and middle of funnel paid media channels.

Key Responsibilities
  • Plan and implement quarterly buys for Display, Programmatic, Content Syndication, Review Sites, and Channel publishers to meet the Marketing team's goals
  • Own KPI metrics and help educate other internal stakeholders on successes and opportunities for improvement of campaigns
  • Analyze performance of campaigns and optimize results for success
  • Work with Campaigns team on reporting and creative requests
  • Manage budget across several different platforms – must be able to track spend by partner, product, campaign, and region
  • Ability to shift budget between different sources based on performance metrics
  • Work with SDR(s) on Content Syndication tactics, volume, and value of leads
  • Work with Review Sites on opp-gen campaigns
  • Assist with Marketing Associate responsibilities when he/she is OOO:
    • Approve media invoices and forward to accounting for payment
    • Keep track of budgets and spend through reports and monthly meetings with Finance
    • Work with vendors and legal to get paperwork approvals for campaign creation
Requirements
  • 3-5 years of B2B experience managing top and middle of funnel campaigns
  • Experience with Google Analytics, Campaign Manager, DV360, and Google Ads
  • Ability to quickly learn new software platforms where campaigns will be managed
  • Proficient in Salesforce, Tableau, Microsoft Office, Excel
  • Familiarity with the B2B software space, specifically in multi-channel marketing
What We Offer
  • Medical, dental, and vision – for employee, partner, and children
  • Generous PTO and observed holidays
  • 2 Paid Volunteer Days per year
  • Pension Plan with company-contribution
  • Employee Stock Purchase Program
  • Discounted gym access at several local facilities
  • Fundraising opportunities as part of our giving program
  • N-ablite Learning – custom learning experience as part of our investment in you
  • The Way We Work – our hybrid working model based on trust and flexibility