Product Marketing Manager, AI

5 months ago

Morrisville, United States Lenovo Full time

Description and Requirements

Who You’ll Work With:

Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.

What You’ll Do:
At Lenovo, the Product Marketing Manager is responsible for leading our outbound product marketing activities. You’ll be responsible for positioning and promoting our AI products and solutions in ways that will strengthen our brand and boost sales. For this role, you will utilize creative and quantitative thinking to develop marketing content with clear and effective messaging as well as create the strategy for implementation. You'll also be focused on defining the target market for our solutions and sales revenue opportunity. Partnering with the broader team of stakeholders, you will contribute to the design of Go-To-Market actions which will be in place for the different AI offerings and solutions. You will also coordinate with worldwide and regional marketing teams on execution.

Responsibilities:

Focus on Enterprise AI portfolio and partnerships. Define and develop appropriate content, collateral, and programs to grow awareness, educate the market, and drive successful end-user engagements. Develop positioning, content, and messaging that resonates with different customer personas and communicates the value of AI for enterprise customers. Collaborate with cross-functional teams including engineering, alliance, product management, sales, customer success, demand generation, Marketing, and channel partners to develop Go-to-Market strategies and deliver successful product launches. Collaborate with sales to understand the product and solutions sales cycle, motion, and barriers to continuously improve and accelerate sales. Develop and deliver sales enablement content and tools to field and partners Deliver engaging customer interactions with case studies, interactive events, technical assets, and references that drive awareness and help support sales growth. Support customer visits, industry, and partner events. Evangelize Lenovo ISG AI portfolio of solutions.

Basic Qualifications:
BS in Marketing, Business and/or Engineering
At least 3 years of experience in different aspects of marketing, product management, or business development Previous experience as a Product Marketing Manager, Brand Manager, or similar role Prior experience with Sales activities, with understanding of GTM motions Previous experience in market analysis Familiar with product marketing tactics and integrated marketing campaigns


Preferred Qualifications:

General understanding of IT infrastructure, AI, datacenter, edge computing systems, cloud, compute, storage, networking, and security Creativity, excellent communication skills, and detail oriented

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