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Digital Marketing Coordinator

2 months ago

Morrisville, North Carolina, United States Lennar Full time
About Lennar

Lennar is a leading homebuilder dedicated to making a positive impact and creating an exceptional experience for homeowners, communities, and associates. With a commitment to quality and customer service, we strive to build a better future for all.

Job Summary

We are seeking a talented Digital Marketing Assistant to join our team. This role will provide support to the Marketing and Digital Marketing Managers, focusing on content creation, communication, and social media content management. The successful candidate will be responsible for driving measurable results and contributing to the company's growth.

Responsibilities
  • Assist in creating engaging community content, including photography, drone footage, and videos.
  • Collaborate on social media strategy to boost engagement and attract new followers.
  • Develop and implement daily social media content using Sprinklr, including Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+.
  • Coordinate blog posts and PR pieces for community-specific initiatives.
  • Maintain daily communication with vendors to disseminate information and track production timelines.
  • Facilitate the creation and ordering of community signage and collateral, working with vendors on pricing, design, and production timelines.
  • Order marketing and sales-related supplies and swag to support the Division's marketing and sales strategy.
  • Coordinate sales/marketing-related meetings with vendors as needed.
  • Assist with setup and execution of Welcome Home Centers, models, and self-guided tour homes.
  • Conduct weekly onsite visits to check signage, inventory homes, models, and assist with sales needs.
  • Assist with coding/processing marketing and sales invoices.
Requirements
  • Minimum high school diploma or equivalent required; college degree preferred.
  • Minimum two years' experience in marketing required.
  • Minimum two years' experience in the homebuilding industry preferred.
  • Valid driver's license and good driving record.
  • Excellent communication skills, verbal and written, as well as strong organizational, project management, and interpersonal skills.
  • Ability to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations, and maintain objectivity with homeowners, fellow associates, and in all public relations.
  • Excellent computer skills, including advanced Word, Excel, Microsoft Outlook.
  • General knowledge of Adobe Creative Suite preferred.
  • Basic knowledge of SEM & Google Analytics.
Work Environment

Daily interaction with various division personnel, outside agencies, business partners, consultants, and homeowners. Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity, and tact.

Benefits

Lennar offers a comprehensive array of benefits designed to enhance the well-being and professional growth of our associates. These include robust health insurance plans, a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, an Associate Assistance Plan, an Education Assistance Program, up to $30,000 in Adoption Assistance, and more.