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Digital Marketing Coordinator

2 months ago

Morrisville, United States Lennar Homes Full time
About the Role

We are seeking a highly skilled Digital Marketing Assistant to join our team at Lennar Homes. As a key member of our marketing team, you will be responsible for creating engaging content, managing social media platforms, and collaborating with our marketing and digital marketing managers to drive measurable results.

Key Responsibilities
  • Assist in the creation of community content, including photography, drone footage, and videos.
  • Collaborate with our marketing team to develop and implement social media strategies that boost engagement and attract new followers.
  • Communicate with followers daily through informative posts on various social media platforms.
  • Coordinate blog posts and PR pieces for community-specific initiatives.
  • Maintain daily communication with vendors to disseminate information and production timelines.
  • Facilitate the creation and ordering of community signage and collateral, working with vendors on pricing, design, and production timelines.
  • Order marketing and sales-related supplies and swag to support our division's marketing and sales strategy.
  • Coordinate sales and marketing-related meetings with vendors as needed.
  • Coordinate, execute, and attend various functions, including community openings, community events, and realtor events.
  • Assist with the setup and execution of Welcome Home Centers, models, and self-guided tour homes.
  • Conduct weekly onsite visits as needed to check signage, inventory homes, models, and assist with sales needs.
  • Assist with coding and processing marketing and sales invoices.
Requirements
  • Minimum high school diploma or equivalent required; college degree preferred.
  • Minimum two years of experience in marketing required.
  • Minimum two years of experience in the homebuilding industry preferred.
  • Valid driver's license and good driving record.
  • Excellent communication skills, both verbal and written, as well as strong organizational, project management, and interpersonal skills.
  • Ability to meet deadlines while maintaining a professional attitude and dealing effectively with confrontational situations.
  • Excellent computer skills, including advanced Word, Excel, and Microsoft Outlook.
  • General knowledge of Adobe Creative Suite preferred.
  • Basic knowledge of SEM and Google Analytics.
About Lennar Homes

Lennar Homes is a leading homebuilder dedicated to making an impact and creating an extraordinary experience for our homeowners, communities, and associates. We are committed to fostering a supportive and enriching environment for our associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.

We believe in investing in our associates, empowering them to thrive both personally and professionally. Our Everyones Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth.

Lennar Homes is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.