Associate Director, Influencer Marketing Specialist

4 weeks ago

New York, New York, United States Live Nation Full time
Job Summary:

We are seeking an experienced Associate Director, Influencer Strategy to join our dynamic digital marketing team at Roc Nation. This role reports to both the President of Distribution and Vice President of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients.

The Role:

The ideal candidate will lead influencer partnerships, strategies, and campaigns to amplify the reach of our artists and music projects. This individual will work closely with influencers, creators, and internal teams to craft innovative, data-driven campaigns that elevate the profile of our artists, increase fan engagement, and drive music distribution goals across streaming platforms and social media.

Key Responsibilities:
  1. Influencer Campaign Strategy: Design and execute influencer strategies to promote Roc Nation's artists and music projects, focusing on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships.
  2. Partnership Development: Build and maintain strong relationships with creators, music influencers, and talent agencies, identifying creators with a strong cultural fit for our artists and overseeing collaborations that align with album releases, singles, and music video launches.
  3. Campaign Execution: Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution, handling contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives.
  4. Tracking & Reporting: Track influencer campaigns, monitor key performance metrics, and generate reports on campaign effectiveness, providing actionable insights and optimization strategies to improve future campaigns.
  5. Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences, using these insights to keep Roc Nation's music campaigns innovative and cutting-edge.
Qualifications:

We are looking for a candidate with 5+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries. The ideal candidate will have a proven ability to lead end-to-end influencer campaigns, strong relationships with influencers, creators, and talent agencies, and experience handling influencer agreements, contract management, and campaign budgets.

A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships, is essential. Strong analytical skills, with the ability to translate data into actionable insights and optimize campaigns accordingly, are also required. Excellent communication and project management skills, with the ability to execute under pressure, highly organized, and proactive, are necessary for this role.

COVID-19 vaccination series and booster shot are a mandatory requirement for this position. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

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