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Influencer Marketing Specialist

4 weeks ago

New York, New York, United States Direct Agents Full time
Job Description

Direct Agents is seeking a highly skilled and motivated Influencer and Creative Associate to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution.

Key Responsibilities:
  • Source influencers utilizing keywords, competitor insights, and current trends
  • Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
  • Report statistics and present potential influencer partnerships
  • Ideate and collaborate with influencers to create authentic content that resonates with the target audience
  • Draft creator briefs for unique influencer campaigns
  • Keep attention to detail for constant optimization with factors such as hashtags or posting times
  • Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
  • Collaborate with internal design team to provide creators with specific video direction
  • Organize and track video content submissions for client approval, managing revisions as needed
  • Perform quality assurance checks on live posts to ensure accuracy and brand alignment
  • Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings
  • Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations
  • Stay updated on the latest industry trends, social media platforms, and top-performing influencer/UGC ads to contribute fresh, creative ideas
Creative Side:
  • Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates
  • Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline
  • Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients
  • Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms
  • Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals
  • Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery
  • Oversee project timelines, ensuring all deliverables meet deadlines and client expectations
  • Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities
Requirements:
  • 1-2 years of experience in influencer marketing, social media management, or creative project management
  • Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies
  • Ability to analyze influencer performance data and derive actionable insights
  • Exceptional organizational and communication skills
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Familiarity with project management tools and software including (or similar to) Tick, Click up
  • Proficiency in Google applications to put together reports, powerpoints and summaries
  • A passion for staying on top of industry trends and contributing creative solutions to client challenges
Nice to Have:
  • Experience with influencer platforms like Hypeauditor
  • Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite)
  • Experience in paid media strategy or working with digital marketing teams