Director of Influencer Marketing
3 weeks ago
Thorne Research Inc is seeking a highly skilled Director of Influencer Marketing to lead our paid partnership and influencer strategies, and ambassador program. The successful candidate will develop and execute a comprehensive partnership and influencer marketing strategy that drives brand awareness, new customer acquisition, social and website engagement, and revenue growth.
Key Responsibilities:- Develop and implement a robust influencer marketing strategy that integrates paid influencer partnerships and brand ambassador initiatives to achieve marketing and business objectives.
- Build creator & influencer partnerships that attract the Thorne primary and secondary target audience, building brand awareness and fueling new customer acquisition.
- Execute omni-channel campaign activations and calendar, both in concert with planned marketing activations and bespoke to the channel around key moments.
- Oversee relationship with Thorne Ambassadors, creators & influencers, social media platform creator networks, agencies and other partnership organizations.
- Work closely with the paid and organic social media, affiliate, PR, legal, medical affairs and cross-functional marketing teams, as well as the Sports Partnerships sales team.
- Bachelor's degree in Marketing, Communications, Business, or a related field required. 7+ years of experience in influencer marketing, with at least 3 years in a managerial or director role, preferably within the wellness or consumer goods industry.
- Experience with the Grin Influencer Management platform preferred.
- Have a deep understanding of the creator landscape and how to authentically foster the right partnerships.
- Have established relationships with influencers, content creators, and brand advocates within the wellness space.
- Possess strong analytical capabilities with experience in performance tracking and reporting. Proficiency in analytics tools, campaign management platforms, and social media metrics.
- Competitive compensation
- 100% company-paid medical, dental, and vision insurance coverage
- Company-paid short- and long-term disability insurance
- Company-paid life insurance
- 401k plan with employer matching contributions up to 4%
- Gym membership reimbursement
- Monthly allowance of Thorne supplements
- Paid time off, volunteer time off and holiday leave
- Training, professional development, and career growth opportunities
- A safe and clean work environment
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