Director of Public Relations and Influencer Marketing

4 weeks ago

New York, New York, United States Bubble Skincare Full time
Job Title: Director of Public Relations and Influencer Marketing

Bubble Skincare is seeking a highly motivated and strategic Director of Public Relations and Influencer Marketing to lead our brand's external communications and influencer marketing efforts.

Key Responsibilities:
  • Influencer and Partnership Strategy Development: Develop and execute influencer and partnership strategies to build long-term relationships with creators and brands that align with Bubble's values.
  • Influencer Identification & Management: Identify, outreach, and manage influencers across key regions, fostering impactful collaborations.
  • Partnership Development: Build strategic partnerships with brands and influencers in beauty, wellness, and lifestyle, ensuring alignment with the brand's mission and amplifying its reach.
  • Content Collaboration: Work closely with creative and social media teams to develop engaging content with influencers and partners, enhancing campaign impact.
  • Performance Tracking: Analyze the effectiveness of influencer and partnership initiatives, using data to refine strategies and ensure a strong ROI.
  • Public Relations: Develop and implement PR strategies to support product launches, events, and other brand-building activities, boosting visibility in key markets.
Qualifications & Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 9+ years of experience in PR and influencer marketing, ideally in the beauty, skincare, or consumer goods industry.
  • Proven track record of building and executing successful PR and influencer campaigns across multiple regions.
  • Strong network of media contacts and influencers in beauty, lifestyle, and wellness spaces.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives.
  • Strategic thinker with strong project management skills and the ability to juggle multiple campaigns simultaneously.
  • Passionate about the beauty and skincare industry with a deep understanding of its trends, influencers, and media landscape.
  • Experience managing teams and working in a fast-paced, dynamic environment.
Compensation Range:
  • $105,000 - $150,000 annually

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