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Influencer Marketing Director
1 month ago
Roc Nation is seeking an experienced professional to lead our influencer marketing efforts. As the Associate Director of Influencer Partnerships, you will be responsible for designing and executing influencer strategies to promote our artists and music projects. Your focus will be on driving organic engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic influencer partnerships.
Key Responsibilities:
Influencer Campaign Strategy:
Develop and implement influencer marketing strategies to amplify the reach of our artists and music projects. Collaborate with internal teams to craft innovative, data-driven campaigns that elevate the profile of our artists, increase fan engagement, and drive music distribution goals across streaming platforms and social media.
Partnership Development:
Build and maintain strong relationships with creators, music influencers, and talent agencies. Identify creators with a strong cultural fit for our artists, overseeing collaborations that align with album releases, singles, and music video launches.
Campaign Execution:
Oversee the day-to-day management of influencer campaigns, from briefing influencers on deliverables to managing timelines and ensuring successful execution. Handle contracts, legal approvals, and communication to ensure all deliverables meet campaign objectives.
Tracking & Reporting:
Monitor influencer campaigns, track key performance metrics, and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns.
Trends Forecasting:
Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nation's music campaigns innovative and cutting-edge.
Qualifications:
5+ years of experience in influencer marketing, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries. Proven ability to lead end-to-end influencer campaigns, from ideation to execution and analysis. Strong relationships with influencers, creators, and talent agencies in the music industry. Experience handling influencer agreements, contract management, and campaign budgets. A passion for music, sports, and entertainment, with the ability to think creatively and strategically about influencer partnerships. Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly. Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive. Drive to take initiative, work independently, and be accountable while also working as a team player by being collaborative, positive, and flexible.
COVID-19 vaccination series and booster shot are a mandatory requirement for this position.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms. Note - Roc Nation benefits and policies differ from Live Nation.
New York City Hiring Range*:
$105,000 - $125,000
