Director of Public Relations and Influencer Marketing
4 weeks ago
We are seeking a highly skilled and experienced Director of Public Relations and Influencer Marketing to lead our brand's external communications and partnerships. The ideal candidate will have a proven track record of developing and executing successful PR and influencer campaigns across multiple regions.
Key Responsibilities:
Influencer and Partnership Strategy Development:
Develop and execute influencer and partnership strategies to build long-term, authentic relationships with creators and brands that align with Bubble's values.
Influencer Identification & Management:
Identify, outreach, and manage influencers across key regions (US, AUS, UK, CA), fostering impactful and engaging collaborations.
Partnership Development:
Build strategic partnerships with brands and influencers in beauty, wellness, and lifestyle, ensuring these collaborations align with the brand's mission and amplify its reach.
Content Collaboration:
Work closely with creative and social media teams to develop engaging content with influencers and partners, enhancing campaign impact.
Performance Tracking:
Analyze the effectiveness of influencer and partnership initiatives, using data to refine strategies and ensure a strong ROI.
Public Relations:
PR Strategy Development:
Develop and implement PR strategies to support product launches, events, and other brand-building activities, boosting visibility in key markets.
Media Relations:
Cultivate and maintain relationships with beauty, lifestyle, and wellness media outlets to secure impactful coverage.
Event Planning & Execution:
Lead the planning and execution of PR events and influencer activations, ensuring alignment with company goals.
Team Leadership:
Lead and mentor a team of influencer, partnership, and PR specialists, fostering creativity and collaboration to drive successful campaigns.
Qualifications & Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
9+ years of experience in PR and influencer marketing, ideally in the beauty, skincare, or consumer goods industry.
Proven track record of building and executing successful PR and influencer campaigns across multiple regions.
Strong network of media contacts and influencers in beauty, lifestyle, and wellness spaces.
Excellent written and verbal communication skills, with the ability to craft compelling narratives.
Strategic thinker with strong project management skills and the ability to juggle multiple campaigns simultaneously.
Passionate about the beauty and skincare industry with a deep understanding of its trends, influencers, and media landscape.
Experience managing teams and working in a fast-paced, dynamic environment.
Compensation Range:
$105,000 - $150,000 annually
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