Marketing Support Specialist, iGaming, Delaware North

6 days ago


Miami, United States Delaware North Full time
About the Role

Delaware North is seeking a highly skilled Marketing Operations Specialist to support the growth of our iGaming division. As a key member of our marketing team, you will play a critical role in planning, coordinating, and executing events, promotions, and activations to drive awareness and engagement for our Betly Sportsbook and Casino brands.

Key Responsibilities
  • Support the development and execution of marketing campaigns across multiple channels, including social media, email, and events.
  • Collaborate with cross-functional teams to synergize marketing efforts and drive offline gamers to online gaming, and conversely drive online gamers to visit brick and mortar gaming destinations.
  • Manage and execute content editorial calendars for all organic social media channels, ensuring timely and engaging content that resonates with our target audience.
  • Act as a key partner with corporate creative teams to review and approve all creative and digital jobs, ensuring they meet brand standards, regulatory requirements, and campaign goals.
  • Regularly meet and collaborate with marketing, sportsbook, and casino operations team members to leverage promotions, slot content, and odds for organic social content.
Requirements
  • Must be of legal gambling age.
  • Able to obtain and maintain a state gaming license.
  • Ability to travel to regional properties, partner destinations, and marketing activations to support marketing activities as needed.
  • 2+ years of experience in a digital marketing role in the sportsbetting/iGaming industry, as well as social media experience.
  • Excellent project management and organizational skills.
  • Ability to proficiently collect, organize, and present general marketing and promotional information to internal and external partner stakeholders.
  • Highly organized and able to adapt quickly to changing priorities.
  • Understanding of the online Sports betting and iCasino industry, wager types, lifecycles, regulations, and the ability to speak to them comfortably.
About Delaware North

Delaware North is a global leader in hospitality and food service, operating in some of the most iconic and dynamic environments in the world. We are committed to delivering exceptional experiences for our guests and creating opportunities for our team members to grow and succeed.



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