Director of Marketing and Business Development

1 day ago


Albuquerque, New Mexico, United States Jobot Full time
About the Role

We are seeking a highly experienced and skilled Director of Marketing to join our team at Jobot. As a key member of our organization, you will be responsible for developing and executing marketing strategies that drive growth, increase brand awareness, and enhance customer retention in the Industrial Manufacturing Industry.

Key Responsibilities
  • Lead Marketing and Customer Services Team: Provide direction and develop team members to support the execution and management of projects and initiatives.
  • Conduct Market Research: Identify new opportunities, monitor industry trends, and understand customer needs to inform marketing strategies.
  • Develop Go-to-Market Strategy: Ensure that our products and services are successfully introduced and marketed to our target audience.
  • Oversee Marketing Programs: Drive customer engagement and business growth through effective marketing programs.
  • Collaborate with Cross-Functional Teams: Align marketing strategies with business objectives and ensure a consistent brand message.
  • Strategic Marketing Aspects: Define customer personas, identify their needs, and find those customers defined by products and segment.
Requirements
  • Bachelor's Degree in Marketing, Business, or Related Field: An MBA would be a plus.
  • B2B Marketing of Industrial Products: A must.
  • Minimum 7 Years of Experience in Marketing Leadership Role: Within the Industrial Manufacturing Industry.
  • Proven Experience in B2B Marketing: Lead generation, market research, go-to-market strategy, and customer retention.
  • Strong Understanding of Marketing Strategy: Ability to develop effective marketing programs.
  • Strong Communication Skills: Influence different stakeholders within the organization.
  • Willingness to Travel: At least 25% per month to South West.


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