Marketing and Business Development Director

3 days ago

Albuquerque, New Mexico, United States ClearSky Health Full time
About the Role

ClearSky Health is seeking a highly skilled Marketing and Business Development Director to join our team. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing and business growth plans to drive occupancy and revenue growth.

Key Responsibilities
  • Develop and Implement Strategic Plans
    • Develop and implement integrated strategic marketing and sales plans based on data, trends, and market needs.
    • Identify potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
  • Lead Business Development Efforts
    • Direct and develop individual clinical liaison goals and monitor results for sales calls, referrals, admissions, outpatient visits, etc.
    • Ensure liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company standards of conduct.
  • Drive Revenue Growth
    • Achieve budgeted volume goals for average daily census (ADC) and admissions.
    • Ensure competency adherence for clinical liaisons.
    • Work with management teams to negotiate/renegotiate contracts with payors to generate volume.
  • Coordinate Marketing and Public Relations
    • Coordinate all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
    • Work in conjunction with clinical leadership to develop and promote new programs and services.
Requirements
  • Education and Experience
    • Five years current experience in healthcare industry required.
    • Three years' experience in hospital sales/marketing required.
    • Bachelor's degree in healthcare field or marketing preferred.
    • Supervisory experience preferred.
  • Licenses, Certifications, and/or Documentation
    • Must maintain acceptable driving record, current driver's license, and insurability.
  • Knowledge, Skills, and Abilities
    • Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
    • Demonstrates proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
    • Effective organizational and time management skills.
    • Effective written and verbal communication skills.
    • Ability to develop and implement successful strategic sales plans.

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