Retail Marketing Director

2 weeks ago

New York County New York, United States Blue Nile Full time
About the Role

The Retail Marketing Manager will lead our client engagement strategy in our local markets to maximize revenue and deliver our commitment to excellence in our showroom experience.

Key Responsibilities
  • Develop strategy and execute retail marketing and client engagement initiatives, including product launches, point-of-purchase merchandising solutions, digital marketing/advertising, promotions, loyalty programs, and other in-store activations.
  • Forecast and manage annual budgets for direct marketing and store events for showrooms and facilitate all invoicing.
  • Manage regional retail marketing calendar and liaise with marketing team to prepare all new store opening outreach, activities, event request proposals, and recaps.
  • Manage contact with and develop relationship with Mall Marketing teams.
  • Develop regional strategy and manage client gifting budgets.
  • Curate client lists for engagement opportunities with retail partners.
  • Track and communicate showroom marketing spend and budget reconciliation.
  • Identify new opportunities and execute marketing activities to help drive awareness and velocities for our local showrooms.
  • Analyze data and maintain knowledge of trends and developments in the market to identify needs for new opportunities and make recommendations accordingly.
  • Work closely with performance marketing, product, design, customer service, store managers, retail team, and sales consultants to create and lead integrated marketing plans that are effective and maximize ROI.
  • Assist with the creation of presentations for external and internal meetings.
  • Collaborate with Public Relations team to promote new store efforts.
  • Assist in senior leadership/trade show event planning.
  • Conduct market research to identify customer trends, competitor offerings, and demographic data.
  • Maintain positive and collaborative relationships with cross-functional teams (i.e., design, marketing, merchandise, product, sales consultants).
  • Interpret data, analyze results, and develop reports and/or dashboards for stakeholders.
Requirements
  • Bachelor's degree with a major in Business Administration, Communications, or Marketing.
  • 4+ years of experience in Retail Marketing, including the development and management of marketing campaigns and promotions.
  • Strong analytical skills and attention to detail are critical attributes.
  • Highly organized with exceptional project management skills and ability to drive alignment between key stakeholders.
  • Understanding of analytical or database software, particularly CRM or business intelligence systems preferred.
  • Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation).
  • Bias towards action, ability to be scrappy, and execution skills to make it all count.
  • Excellent Microsoft Excel and PowerPoint.
  • Experience with performance tracking and reporting.
  • Obsessed with being consumer-first.
  • Quick to learn and adapt to overcome challenges.
  • Enjoys working in an environment with a lively, engaged, and passionate team culture.

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