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Marketing Design Manager

2 months ago

New York, United States Winston Retail Full time

Overview

Title: Marketing Design Manager

Department: Creative Studio

Reports to: Director of Creative Project Management

Location: New York City Area

Status: Freelance (30 hours a week)

Hourly Rate: $45-$75/Hour

Note that this range is representative of earning potential and actual pay will be based on skills, experience, and/or geographic location.

Who Is Winston?

A leading agency in the retail industry, Winston Retail Solutions not only provides retail merchandising and demo support, but a full suite of services including creative design and marketing, client account training, project management, tailored technical resources, and top-notch client service. Our passionate, talented, and hard-working team is responsible for retail presentations for top fashion, image, and lifestyle brands. As a fun and invigorating organization, we look for employees who are energetic and ready to influence the industry by working with apparel, footwear, and accessories brands. If you're ready to jump into an exciting career in the world of retail, we're ready to work with you

Job Summary

Marketing Design Manager will own and manage Winston Retail's marketing content and streamline processes within the organization. The focus will be on elevating the brand and driving innovative marketing strategy.

Responsibilities

Job Duties

  • Social Media Content Creation:
    • Utilizes programs such as Adobe Creative Suite, Canva and Gain to create and organize marketing materials including but not limited to:
      • Social media-focused creative: statics, carousels, gifs, graphics for short-form video (video editing experience is a plus)
      • Email blast template design (for MailChimp)
      • Presentation decks and templates
      • Minor graphic design for physical items such as customized product and signage for in-person events, expos, and conferences as needed
    • Works closely with the Creative Studio team, taking the lead on the creative strategy and out-of-the-box concepts and designs during brainstorms
    • Takes the reins on developing mood boards, templates, and creative vision for social media campaigns or launches
    • Other requests by management as needed
  • Social Media Strategy & Management:
    • Partners with the Creative team in the conceptualizing of social media & marketing strategies to meet brand objectives and enhance engagement across multiple platforms
    • Leads the execution of marketing content calendars and providing recommendations on partners, which includes managing posting/scheduling of approved content
  • Results Driven:
    • Oversees the reporting process, using tools like Gain App and social platform analytics to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiatives
    • Fosters relationships with our online community and spearheads community management efforts with client social media channels
    • Proactively suggests ideas and pinpoints trends, hashtags, platform updates, and new tools to ensure alignment with our target audience
    • Assesses top competitor digital organic and paid campaigns and reviews findings with Creative Studio team on a quarterly basis
Qualifications

Knowledge, Skills, and Abilities
  • Professional Experience: 4 to 5 years of experience in creative marketing and campaign development with a focus on digital content
  • Bachelor's degree in design, marketing, or related field preferred but not required
  • Proficient in Adobe Creative Suite, Photoshop, Illustrator, InDesign; Premiere Pro is a big plus
  • Knowledge and experience in Microsoft Office (Word, PowerPoint) and Canva
  • Proficient knowledge of social media platform specs including Instagram, Facebook, X, TikTok and LinkedIn
  • Must have a portfolio showcasing past design work (primarily digital, but physical design a plus)
  • Great time management is a must; individual must take ownership of their schedule and use time and their team wisely to accomplish tasks
  • Management of Instagram, Facebook, LinkedIn, Outbound Marketing, and B2B Sales Tools
  • Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition
  • Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail
  • Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledge about social media algorithms, trends, and best practices across various platforms
  • Reporting Skills: Proficient with tools and services for effective social media reporting
  • Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience
  • Team player - it is critical for this individual to collaborate with the entire team
Education and Experience
  • 4-5 years in a marketing social media role
  • Strong knowledge of retail or wholesale, preferably in a creative/design environment
  • Experience with process, design, and management capabilities
  • Experience with social platforms

At Winston, we are ALL IN

At Winston, we celebrate our diverse talent and unique skill sets, embracing change to grow stronger together. Our goal is to ensure every member of the Winston community feels valued, respected, and heard daily, including our applicants. As an equal opportunity employer, we consider all qualified candidates without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristic. We also uphold fair employment practices concerning citizenship and immigration status.